Every cosmetic brand wants their product to stand out on the shelves. The packaging is one of the ways to do it. Many products look the same or offer the same features from various brands. But custom packaging can help you to know which product is better and also facilitates a purchase decision. When we talk about lip balm boxes, there is a lot of competition. Gone are the days when you can rely on standard packaging solutions. Making a mistake in your packaging can lead to the worst results. So, always do your research before starting the design process.
To make your product packaging more impressive and to draw the right attention, consider the following tips for lip balm packaging.
Protect the product
Product protection is the main concern of customers and brands as well. Your brand must deliver products in an intact form. Customers are excited about their purchase or shipping. But once they feel you are not putting much effort into your product packaging, you will lose their loyalty. So, as a lip balm brand, your main focus should be high-quality packaging which ensures the safety of the product. Choose durable material like cardboard or corrugated. These are not only a reasonable choice but also protect the inside content during shipping.
Include a little transparency
To make your custom cosmetic packaging boxes, you need to think about adding a little transparency to your packaging. You might have seen some cosmetic products in full transparent boxes but plastic is not a good option. What can you do now? The answer is very simple; try for a die-cut window at the top of the box. Include a small plastic window in your lip balm packaging to enhance the visual appeal of the boxes. It will let customers know what they are buying in actual and what the product style is. It is a small effort but customers will surely appreciate it.
Make it easy to use
You should do it without anyone saying. A packaging that is easy to use makes your product remember-able. Ensure that the lip balm box should be easy to open and close. Moreover, it should also be easy for customers to get the product. Even a little hassle can frustrate the customers. Come up with a design that is not only user-friendly but also let customers know how to use the product. You can use labels and stickers to provide information. It can be a big bonus for your brand. So, it is better to know your customer’s needs before starting the design process.
The box should be portable
Before you start designing the design process, you should know the cosmetic boxes must be portable. Almost every other persona carries lip balm in their handbags or makeup bags. But it would not be possible if your boxes come in odd or irregular shapes. When it comes to portability, the first thing on which you should focus on is durability. The product will break or spill in the bag. Lip balms are the small item. So, try to opt for small boxes and the style should also be sleek. Your customers will appreciate a mess-free packaging.
Make the packaging reusable
Just like any other product, your lip balm packaging will stand out on the shelves, if it is reusable. Design your custom lip balm display boxes with unique design and aesthetic appeal. It will make customers reuse the boxes to store small jewelry items or for other storage purposes. You can also ask customers to share their craft ideas on social media. Nowadays, the customer prefers the brands that opt for recyclable and reusable packaging solutions. The biggest benefit you will get is saving the cost and getting more sales. Moreover, eco-friendly packaging leaves less carbon footprint on the environment.
Build your brand identity
A strong brand identity is not a matter of days and weeks. But it takes a year to make your name in the industry. When it comes to product packaging, you should use it to the fullest. Take the packaging boxes as a free marketing opportunity to build your brand. A small logo and product name on the top of the boxes can make your product prominent in the crowd. When your design is unique, customers will surely talk about your brand in their social circle. It ultimately helps in brand promotion and free advertisement.
Include something extra
A perfect way to make your customers come for repeat purchases is to include something extra in your boxes. If you are selling a lip balm, you can add a small sample of your new flavored product or it can be a small mirror. It is a little gesture to make your loyal customers feel special. Another alternative solution is to add discount coupons and promo codes. In this way, customers will buy from you again to use the discount offer. It depends on your product what you include as a freebie. Adding handwritten notes with a special greeting is the most economical way.
Like any other industry, poor packaging hurts the sales for your cosmetic products. The above tips can help you to get through and through. To design a perfect packaging solution, you should consider your customer’s needs and product requirements. It is better to contact cosmetic packaging experts for your lip balm and lipstick boxes.