Many soap brands spend thousands of dollars to make their product talk of the town. They usually prefer paid advertising for marketing purposes. Does it provide the result which every brand needs?? It is a 50-50 chance. But there is one thing for sure which can help you to grab the customer’s attention. Custom soap boxes when designed with creativity can be a better marketing channel as compared to other mediums. You can design the packaging boxes according to the needs of your ideal customers.
No matter how hard had you tried in producing a quality product if you can’t get customers to pick it up and buy it, it is of no use. The outside look must complement the inside content and vice versa. If you want to nail the soap packaging design, use the following tips to set up your box and its design.
Think of a minimal design
Minimal design doesn’t mean something ineffective or boring. You can compel buyers to get your product even with a simple approach. You can choose a light background color for your soap packaging box with your logo and important text printed on it. It will give a clean and modern look to your product. It can help you to target the customers who crave simplicity. Another option is to go for embossing or stamping for a simple luxurious feel.
Think about the display
Choose a simple shape for your packaging boxes instead of some odd shapes. Unusual boxes may seem eye-catching at first but the design is far from usability. Think about the shelf display and how your product will look when placed with other similar products. It should not look like others but it should be completely out of space. Choose boxes that are easy to display on shelves and don’t take much space. Otherwise, retailers will reconsider your product positioning.
Consider form and functionality
Form and functionality come side by side when it comes to the packaging of soap boxes. The box should not only look great in terms of appeal but should also serve the purpose of protecting the product. Sometimes we pick up the product based on its outer look but once we opened it, there is a damaged product waiting for us inside the box. Try to meet all packaging demands.
Think about the material
Whether you are designing custom cosmetic boxes or soap packaging, the material has a big role to play. The choice of material will decide the durability of the packaging box. One more thing to consider is the use of recyclable material. It will provide a green and environmentally friendly look to your boxes. Pairing Kraft with earthy colors will attract the environment-conscious customers. Cardboard, paper board and corrugated are some other choices for a recyclable solution.
Make it fun
Turn your simple soap packaging into something fun that excites your customers about the purchase. Use colors that pop with geometrical cutouts at the front. It will add an element of interest and will instantly grab the customer’s attention. Some animated graphics will also draw customers. Inserts are another option for fun packaging. Adding gifts, sample products, and discount offers to add thrill in your product. Everyone loves to get something free.
Use packaging for your advantage
Soap packaging boxes can be more than an opportunity to sell your product. You can turn the small box into your advantage. You can use the box to spread an awareness message like Save Water or you can turn into a promotional channel for your upcoming products. It is up to you how creatively you think and takes it as a free opportunity for your benefit.
Opt for change
If you are offering a different type of soaps under one name, it is not necessary to use the identical design for all. Different designs of the same product provide customers with more choices and make them pick one. Instead of changing the whole design, make little change like color, image or typography. Apart from design, you can ditch the regular product box by going for soap sleeves or transparent packaging options.
Use creative typography
Creative text, when implemented with graphics or images, can be the best example of innovation. Use different colors for images and graphics can help to highlight them both. But don’t fill the packaging with unnecessary text; customers don’t have time to read it. It should be related to your product or brand message. You can also make cutouts in the shape of letters for your product or brand name.
Have a purpose
The basic purpose of the packaging is to protect the product but you can think differently. Turning your box into a reusable container for storage purposes is a good idea. Eco-friendly boxes are also a noble example of a purposeful packaging. It will make a stronger impact on customers and build your image as a responsible brand in society. Think about breaking the norm.
The above tips can help you to design soap and cosmetic packaging with creative ideas and options. There is no excuse for not designing a customized box for your product. Always consider your targeted audience and how they will see your product. Make sure your packaging draws attention and can hold it for a few seconds. Keep all the tips in mind to have the packaging of your dreams.