Cosmetics and beauty products are one of the few products out there that have the potential of gaining some loyal customers. If your branded product is of quality has the potential of being very popular. Beauty products and cosmetics are now being used by both men and women. And no matter if you’re going for a subtle, natural look or a full face of extravagant makeup, you will always go for the better-trusted brand of cosmetics. Understanding this given advantage of the beauty line, a lot of beauty brands have made it to the shelves of your local store. So, how do you make your particular eye-liner, mascara, under-eye cream or foundation stand out from the rest? Well, the first and foremost to catch the attention of beauty fanatics is to present to them a packaging that they cannot walk past on the shelves. A good exterior of any product is of course integration of colors, graphics, shapes, etc. but most importantly it is the representation of a mood, a vibe that you want to relay to your customers about your given product. Let your product speak to the customer itself. We studied a range of different Cosmetic Boxes to determine the best tips that you can use to design yours:
Target your clients with fancy boxes designs
If your product is a glossy lip-gloss that targets teens and twins who like shimmer and glamour just as much as they like pop music, then let your packaging relay that vibe to them. You might want to opt for brighter colors of pink and red with a pinch of glamour and a customized graphic design. However, if your product is a long-lasting matt lipstick designed for women who want to give off a vibe of confidence and self-awareness then your custom packaging should represent the idea with subtle, Matt colors. You could even opt for bolder colors like shades of maroon or brown and instead of a glamorous custom graphic design, you could keep things more low-key and graceful instead.
Let’s not forget that about 23% of men from ages 18 to 29 would consider the extra lift provided by cosmetics. So, if your particular product is a men’s face cream, let’s say. Then it should represent the vibe of masculinity, something that’s not going to make a man feel embarrassed to pick out from the shelves. With all that said your product exterior is not just supposed to appeal to the target audience but also clearly displays the nature and composition of the product. There is a lot more that you need to consider while designing your product containers. Here are a few ideas you can consider while customizing them:
Unique Custom Fonts for box printing
The Font-trend is tried and tested by brand names like Atomic, Holy Grail beauty, and Plush cosmetics. The Fonts, especially landscape fonts help give your product more personality and define its vibe and particular audience better. This will help your product stand out. Often times matching the fonts with the customized scent of your product is a good idea to make your product an overall hit with the users.
Bold Eye-Catching Patterns on Packaging
Bold patterns are particularly useful for giving a youthful vibe, thus for products that are targeting a younger generation, this is a good brand strategy to relay the message of youth-friendly products. Brands have accomplished bold patterns with animal stripes patterns, an odd, stand-out combination of colors, etc. Irregular patterns are a trend that has stuck around for a while in the cosmetic industry. The right placing of patterns and maintaining proportions is an important tip you should consider with bold patterns.
Intricate Line Drawings
Line drawings are a trend that is mostly used to showcase the ingredients of the product you use. With this trend, you can be either detailed or simple. If your product is going for a gender-neutral or less-feminine vibe, then you can make use of geometric patterns. The patterns can either cover a select area of the product or it can completely spread over the product container. No matter the graphics you decide to use, this is an elegant yet useful way of portraying beauty and elegance at the same time.
Lush Floral and Warm Earthy Colors
This trend is bound to give a feminine and sometimes even a bit of a sexy vibe, however, when used with cosmetic brands it gives a feeling of comfort and probably even makes your product feel more organic. These floral and topography designs give a natural yet modern and luxurious touch to them that is likely to catch attention.
Modern Minimalist Pastels
Minimalism and pastels are already as modern as it gets, however with the right kind of pastels combined with logos and Custom Labels your product can give more of a modern vibe that is bound to catch attention on the shelves. This aesthetic trend is an amazing way to promote your cosmetic product.
An interesting fact about these given Tips is that they might be just as useful for other product containers, for example, Soap Boxes. So even if your product is not particularly a cosmetics product, no worries. These tips still apply!