Think about the last lipstick product you had purchased. What made you pick that specific product from the shelves? Was it the brand behind the product? Or was it the design that captures your attention instantly? No matter what the reason was, but one thing is for sure. If the outer look was not on the standards, you wouldn’t have bought it. It is where packaging plays its role. Custom lipstick boxes make an impact on customers and influence them to make the purchase.
Product boxes when designed with creativity and effort, it can make you your product drives off the shelves. But when it comes to custom packaging, it is more than just putting the product and brand name on the boxes. Custom boxes protect your product, deliver your message and target the ideal customers. Here are some tips which can help you to do well with your boxes design.
Make use of patterns
If you don’t want to spend a big part of your budget on the cosmetic box packaging design, patterns are the best answer for you. Lined or dotted patterns help you to have a simple design approach. Choose colors to provide a quality look to your products. Patterns are not just limited to lines or dots; you can use floral design for your lipstick packaging design.
Don’t waste the available space
The lipstick comes in a small box and you have to use every inch of the box to create the design. Less the available space, the more you have to think productively. Instead of leaving any side of the box untouched, you should fill it with some elements. It will upscale the design. Instead of design, putting your brand name on the box sides will be enough.
Follow the KISS Rule
Simplicity holds the beauty inside. While designing the lipstick box, follow the KISS (keep it simple, stupid) principle. Think about being minimal and cut down on not so necessary elements. It will provide you a simple yet elegant look to the packaging design. If you have an Eco-friendly approach, be earthier and give your boxes a natural feel. With a simple design, you can still give a modern twist in the design.
Think about the customers
No matter which product packaging you are designing, keep your focus on the targeted audience. Consider your customer and how they will interact with your product. Give them an experience that is hard to forget. For example, adding an extra layer of packaging will make customers excited about the product unveiling. We are sure your high-quality product will not disappoint them.
Packaging should complement the product
One thing to make sure of in the packaging design is that the box should complement the product. The outside look should be according to what is inside. For customer’s ease, adding a little transparency will give a clear cut idea of the packaged product. You can be proud of showing what you are selling. It will also increase the customer’s trust in your brand.
Play with elements
When it comes to the design of lipstick packaging wholesale, the sky is the limit. Play with different elements and see how they work together for an appealing design. Choose all the design elements carefully and don’t make the design a cluster. Colors, images, graphics, and text are the main design components. Use them creatively and see how things will turn in your favor.
Ditch the usual
Think about all the lipstick packaging, you have seen till date. All of them seem alike and there is no much difference in the design. So, take the opportunity and try to break the usual with your lipstick packaging box. Utilize all your resources and try to be exceptional. One way to stand out is to make your product box reusable and waste-free.
Be bold & be unique
If you want to be simple or minimal, it is time to take the bold step. In cosmetic packaging design, it is good to be loud. You can use bold and loud colors. Try to create interesting patterns by combining different shapes and elements. Customers will surely notice something unusual and will give deserved attention to your product. Foil stamping or gold stamping is another way to make a bold statement.
Style the box
Sometimes you need more than print to stylize the packaging. If you don’t have enough budgets for printing, it is time to go for the DIY. You can use ribbons, laces and other decorations for your boxes. Customers will surely refer to something handmade and also reuse the box. It will be easy on your budget and will also help to make more sales.
Consider the inner beauty
Inner beauty holds equal importance as outer beauty. The product is inside the box so, it is important to make an interesting interior. Use custom inserts with cut-outs to hold your product perfectly inside the packaging. You can use colors or print to decorate the inside of the box. It will make our brand image quite impressive.
When it comes to designing the cosmetic boxes, there are endless possibilities. You just have to use your creativity in the right way. Make your packaging boxes functional, interactive, focused and durable. Remember one thing, the more you get creative with the package, the product will have more chances to get sold.