Product packaging is more than having a box or container to hold the product. It is an instrument that can turn the regular shoppers into your loyal customers and can ultimately them into your raving fans. When designed creatively, it can make a big difference to your marketing strategy and become a game-changer to boost product sales. The biggest challenge is to come up with an eye-catching design that attracts the maximum attention. Designing an attractive solution can be an overwhelming task as it is not everyone’s cup of tea, but with the right guide and tips, you can have an exceptional solution for beard oil boxes.
A Beginner’s Guide to Designing Beard Oil Packaging
In the crowded cosmetic industry, it can be challenging to have a unique Beard Oil Packaging with a rare design and functionality. We said challenging, not impossible. No matter what product you sell, you have to face many competitors and big brands who are already doing great in the industry. Sometimes, only packaging can make you stand out in the saturated market. A lot of thought, care, creativity, and planning goes into designing a perfect solution. You need to learn the basics and fall in love with the whole process. Here are some design basics you need to keep in mind while designing beard oil boxes.
Material, Durability, Box Size, and Its Structure
Before starting the design process, it is essential to consider the three things: the material, box size, and structure. These three elements lay the basis of a well-designed packaging solution. Firstly, select the best material as it is essential for product protection and a high-quality look. Moreover, a good material always takes custom printing well. Secondly, choose the box size and structure carefully. Measure the product dimensions to pick a perfect size. Too big or too small boxes always result in disasters. Structural engineering also has a crucial role to play in determining the packaging durability and strength level. Once you are done with these three most essential steps, you can move to the next steps.
Understand CMYK Vs RGB
To choose the right inks for color printing, it is essential to understand the difference between CMYK vs. RGB. The four regular inks used for color printing are cyan, magenta, yellow, and key (black). These colors are known as CMYK in the printing industry. The use of these inks is to mask the lighter colors on the light backgrounds. It reduces the light of reflection for the colors and the brightness of white or other light colors. On the other hand, RGB is the popular choice for cosmetic boxes. It offers an extensive collection of colors. The colors used in RGB color printing produce more vivid and vibrant results.
Different Printing Options for Cosmetic Packaging
Once you have decided on the colors, the next step is to choose the right printing method for the beard oil boxes. Cosmetic brands can choose different printing methods for Cosmetic Packaging based on their requirements. Digital, lithographic, and flex o-graphic are the most common printing techniques. flex o-graphic printing involves the use of plates, and it used simple colors. You can choose from simple yet massive printing designs. Lithography also involves the use of plates, but instead of simple design, it can produce more complex and detailed designs. It is one of the best options for cosmetic boxes. Digital printing is another popular choice in the cosmetic industry. It is simple, cost-effective, and capable of producing great results.
Consider Primary and Secondary Packaging
Custom packaging has three layers; primary, secondary, and tertiary. If you are only up to the designing, primary packaging is what you need to know about. It is the layer that touches the product and comes in contact with the inside content. It is designed according to the product requirements. Its purpose is to protect, attract, and inform customers. A box containing the product and other accessories is the perfect example of the primary layer. The secondary layers don’t come in contact with the product. It provides additional protection and also serves as a marketing channel for your brand. An example is a big corrugated box that containers the six beard oil boxes for shipping purposes.
Hot Stamping or Embossing
Hot stamping and embossing are some of the most popular finishing options for custom boxes. Hot stamping is the process of transferring the image from a layer of foil onto the box material. It involves the use of heat and pressure to laminae the image to the detonated surface. Embossing is a finishing method when we press the image, text, or logo to the paperboard from the back. It requires both types of dies. There is another process called de-bossing; it is the opposite of embossing when you transfer the image and text from the front and it only requires one die.
Lip Liner Packaging – Keep the Importance of Sustainability in Mind
It may not be a step of the design process, but it is an essential element of the custom packaging. More and more customers are started to pay attention to whether the product they are buying comes in a green package or not. Most cosmetic brands are still choosing non-recyclable materials. Make sure you choose a material that is not only durable but offers sustainability. The green packaging rule not only applies to the product boxes, but the whole design and manufacturing process needs to be sustainable. It will help you to save money and increase the efficiency of the whole process. Lastly, a green solution always results in happy customers, boosted sales, and more revenues.
It may seem easy to design Custom Lip Liner Packaging by looking at some videos and feel overwhelmed. It is essential to understand each step and work on it to get the best out of the beard oil boxes. We recommend working with an expert, but it is essential to understand the whole process, so you can communicate your requirements rightly.