The global cosmetic industry is growing at a fast pace as each year thousands of brands try their luck in the market. But many of them failed to make their mark. The main reason behind the failure is the poorly designed packaging. In 2021, there is a shift towards customized, smaller, and portable packaging. Minimalist and clean designs are also on the trend as it provides a premium and sophisticated feel. The use of Eco-friendly boxes is also increasing as it is the key to attract Eco-conscious customers. Moreover, the material you choose should be durable enough to tolerate any wear and tear.
Getting started with lip balm packaging design
First of all, consider the packaging more than just a box to hold the product. A well-designed package can turn the customers into your die-hard fans. It can make a clear difference in product sales and revenues. Not only sales but an appealing and practical design can give you a loyal customer base that will come back to you again and again. Understanding the customer’s needs and product needs can make the designing process of Lip Balm Packaging much easier. If you want to stand out in the crowded market place, here are some key point to follow.
Knowing the brand story
Knowing your brand story and how it relates to the product design help you to design an irresistible packaging solution. Every brand has its values and vision. If your brand is a luxurious one, the lip balm box should also portray it. If you focus on being minimal, it is best to go for a natural and clean design. Moreover, you can also use a recycling icon on the boxes to show your customers that you are an Eco-friendly brand. So, before starting the design process, it is crucial to know what brand message you want to communicate to customers.
Design cosmetic packaging for ease of use
Designing an appealing packaging is not enough to retail the customers; you also need to work on the convenience and ease of use. Nowadays, customers demand modern and portable lip balm boxes that they can carry around. Don’t make your customers frustrated with a solution that is hard to open. If you have ever struggled to get the product out of the box, you know what we are talking about. Keep the style and structure simple. Moreover, consider the retailer’s point of view while choosing the shape and style of Cosmetic Packaging. It should be easy for them to stack the containers on the shelves.
Consider product protection
Making sure that your product arrives at the customer’s doorsteps in a safe and sound condition is an essential part of the designing process. There is nothing worse than opening the parcel and finding that the broken item. It is a serious issue that can cost you a lot in the long run. You have to face returns and bad customer reviews. Always choose durable and sturdy material to keep the product from any risk. Cardboard is a cost-effective solution and also ensures that secure product delivery. Using cardboard inserts in the packaging is also a great idea for complete protection.
Color influence the purchase decision
Colors are an ideal choice to tell your story and influence customers for the purchase. Choose the colors which present your brand story in the best possible way. The ultimate choice should be your brand colors. You have carefully selected the brand hues by keeping the targeted customers in mind. So, it will be a wise decision to use those in the packaging design. It will help in building brand loyalty and recognition. Bark colors are bold and portray power, whereas light hues are soft and give relaxing vibes. Consider your targeted customers and the competitors to stand out with color selection.
Set the mood with typography
Typography will help you to communicate a clear message to the customers. It allows you to set the right tone for brand personality. Choosing the right font can be a little tricky, but it is a fun process. Maybe, you have to experiment with a lot of options to choose the best one. Using too many fonts can create a lot of confusion for the customer. When you want to make your design look clean and less complicated, sans-serif is a perfect choice. Times New Roman and Georgia give the design a more professional look. No matter what you choose, make the text easy to read and understand.
Material affect perceived value of lip liner packaging
Material is the backbone of the custom packaging boxes. The right choice of material gives your product a high-quality feel and texture. It is the canvas to paint the design so, make sure to choose the best for the lip balm boxes. The most popular choice of cosmetic packaging is cardboard and corrugate. But there are several other choices available. Paperboard is also a sturdy choice and also costs you less as compared to other solutions. If you want to design something sustainable, go for Kraft. It is highly recyclable and also ensures complete protection.
Designing the right lip balm andLip Liner Packaging may seem a bit difficult at the start. Take your time to learn the basics of the custom box design, and then get to work. Don’t let the process frustrate you; take it as an opportunity to grow your brand, and drive sales. When you understand the needs of the targeted market, it will help you to come up with a solution which not only attracts customers but also aids in selling the product. If you are looking to design a professional solution, get the help of an expert.