The product packaging is the tool that presents your brand image to the customers and helps you in marketing. It is no doubt that the product has a huge role to play in building a strong brand image. Think about the ways how you can appealingly present your products. If you are selling lip gloss in the market, you can provide an ultimate experience to customers by focusing on the packaging design of Lip Gloss Boxes. It is crucial to appeal to targeted customers to boost sales and revenues.
Whether you are a retail brand or in e-commerce, don’t underestimate the power of a well-designed packaging solution. Here are some things which you should consider while designing a lip gloss packaging box.
Show your brand personality
Think about what message you want to communicate as a brand. One way to design product packaging in the right way is to show your brand personality with it. If you are an eco-friendly brand, your lip gloss packaging should be a true presentation of it. If you are selling organic products, you should go for a design that presents you as an organic brand. Use your creativity to think about how your tagline or the design can be the way to deliver your message. Make it easy for customers to know what you do by simply looking at the box.
Personalize the packaging to suit customer’s need
More and more brands are heading towards personalized solutions as customers want to feel special and valued. From the customer’s favorite color to the choice of material, social media has made it easy for companies to gain as much data as possible. Many brands have started to personalize the packaging according to customer preferences, and the results are pretty good. If you can’t afford to personalize the box for each group of customers, you can personalize the lip gloss packaging according to current trends or holiday seasons.
Protect the inside content
Protection is an essential factor on which you can’t compromise, or you have to pay a pretty good amount for it. Make the shipping process as secure as possible to deliver the ultimate experience to the customers. Lip gloss comes in glass or plastic containers that have a high risk of damage during shipping or storage. By using durable material like cardboard or corrugated can help to reduce the risk of any mishap. If you are still not sure about the protection level, you can use bubble wrap or peanut forms as inside packaging material for complete safety.
Highlight your product features
Your product packaging can say a lot about your product. From the product name to its benefit, you can list all the information on a single box. It doesn’t mean to fill the box with unnecessary text. A busy or complex design will only make customers lose interest in the product. Use the space wisely and take care of the font to make it easy for customers to read the text in one try. Brands that don’t put much attention to the small details fall behind the competition quickly.
The shape of the boxes says a lot
The shape of the lip gloss box you will choose can say a lot about your brand. A unique choice can help you to draw more customers and stand out in the competition. But there is another essential element which you should not overlook is the functionality. While going for a unique shape, you also have to think about the retailer’s convenience. It should be easy for them to stack the box on the shelves as well as it should also be easy for customers to use the box. Non-stackable packaging can be a nightmare for store owners.
Use colors to get attention
Among all the design elements, color choice plays a crucial role in appealing to the targeted audience. The color you choose for the boxes and its contrast with other elements can have a significant role to make you stand on the aisles. You are not the only brand that is selling lip gloss, and the competition is tough because every other cosmetic brand is selling lip products, and they are trying their best to draw the sales. The best thing to do is to use your brand colors for branding and promotional purposes.
Try to be consistent
No matter what design you choose for lip gloss packaging, being consistent with the brand image is crucial to retain customer’s loyalty. If your logo is the highlight of your brand, make it part of the packaging boxes as well. The more consistent you will be with the design, the more it will be easy for customers to relate to your brand. It is an effective way to draw new customers and to retain old ones as well. Many brands have made their way to the top just because of consistency.
Whether you are into lip gloss packaging or Lip Balm Boxes, designing an effective solution which suits customer’s need is crucial. It will help you to gain more sales and revenues.