Most cosmetic brands have one question in their mind before the start of the design process. Whether they should go for a premium solution or a simple cardboard box will be a suitable choice. The answer is not simple. Many big names in the industry choose a simple and inexpensive solution, and some make their […]
Product packaging has become more than a tool to preserve the product. It is a solution that your business needs to draw the targeted audience and increase brand awareness. If you want to get the best out of the packaging solution, it is essential to design it to perfection. Following some simple tips and guidelines […]
Sustainable packaging is the latest trend in the industry. It is becoming more crucial to be eco-friendly as people are getting educated on the harmful effects of a non-recyclable solution. But before practicing sustainability, it is essential to understand what it is all about. Long before the modern industrial age, there were three basic processes. […]
A business thinker once said that businesses need to do two things right – Marketing and Innovation. A combination of both can help you to be successful. Custom packaging is the ultimate marketing tool for your business. It increases brand awareness and convinces customers that there is no better option than your product. The cosmetic […]
Designing custom packaging for your soap products is not a piece of cake. It requires a lot of skill, experience, and knowledge. There are many things into consideration. A good design should be eye-catching, timeless, memorable, and show your brand values. Sometimes the questions in your mind can make the whole process overwhelming. If you […]
With so many soap brands entering the market, the completion is becoming tougher than ever. The increased number of options has made it difficult for customers to stay loyal to one brand. Having returning customers and repeat purchases is the pride of every successful business. However, it is not a piece of cake to win […]
Customer experience is the impression of your brand that your customers have. A positive experience is all you need to promote brand loyalty, boost product sales, and increase customer retention. An enhanced experience is a blessing for the customers and a point of differentiation for the brands. It ensures that customers will stick to their […]
Custom packaging has become a focus in the cosmetic market over the last few years. It is not only become a primary factor to boost sales in the retail stores, but also in the e-commerce industry. As we are going through the pandemic, more and more people are choosing to shop online. Customers’ shopping behavior […]
Have you ever thought about why people get excited when big cosmetic businesses launch their new products? There is excitement and curiosity among customers before finding out what the product is all about. The reason behind this is the positive brand image and customers’ loyalty to their favorite businesses. It is not that these businesses […]
Have you ever purchased things you didn’t intend to buy while visiting your favorite cosmetic store? We know your answer! While scanning through the shelves, we always notice things that look appealing and compelling at the first sight. Admit it or not, custom packaging influences our purchase decision. It makes us buy things that we […]
When it comes to cosmetic packaging, retail stores are filled with creative designs. Whether it is the lipstick, the perfume, or the small lip balm, Cosmetic Boxes are everywhere. There are many elements in a packaging design, and all of them should complement each other to create a strong visual appeal. A perfect solution requires […]
Pandemic has affected everyone around the globe, but one sector which is negatively impacted by the COVID-19 is the retail industry. The shutdowns had resulted in zero sales and revenue loss. Now, the situation is much better, and governments have allowed the retailers to begin their operations with safety measures. The pandemic experiences have put […]
