The packaging design depends on the choice of material. It lays the basis of your product presentation. Material can be a simple element of the designing process, but choosing the right option is an overwhelming task. Your product success very much depends on the material because it results in high visual appeal and quality texture. While considering the right material for your custom boxes, the first thing to consider is the industry and the product needs. These two considerations can greatly help in making the right decision. There are several options available, but you need to choose the one which works best for your product.
How To Make the Right Choice for Lip Balm Packaging Material?
Custom packaging can be the biggest factor that influences the customer purchase decision. The right choice will not only draw the customers but keep the product safe and secure during the shipping process. So, it is essential to pay close attention after all the material can make your product a success or failure. Wrong packaging choices can be a disaster for your brand. Visual appeal and functionality are some of the deciding factors for Lip Balm Packaging. Here is the list of all the factors which you need to take into consideration for a successful design and setting your product apart.
Determine Your Budget
Before thinking about the material options, take a moment and consider your budget and cost. To estimate the cost, you have to think about the product weight and its dimensions. It will help you to determine the cost of the material and the shipping cost of the item separately. You cannot put a tag on the price of custom boxes because it depends on your choices. If you want to deliver a high-end feel with your packaging solution, rigid paper is one of the best options, but it is costly. Cardboard and corrugated are the most affordable options for lip balm boxes.
Compare Characteristics of Different Materials
To pick up the right option, you have to compare the characteristics of different materials available in the market. The most popular choice for custom lip balm boxes are corrugated, rigid paper, and folding cartons. If you are working with a professional, he can give you honest advice on the material choice. Corrugated and cardboard are one of the most used materials for cosmetic products. If you are packing lightweight products, folding cartons are one of the best options. If you want to portray a high-quality feel, rigid is a premium choice.
Consider Storage and Distribution for Cosmetic Packaging
Having a good understanding of the storage and distribution cycle will help you choose the right material for your product. A product life cycle has the following stages.
- Storage & distribution
- Shipping
- Retail display
Product storage, distribution, and shipment are the key considerations for choosing the right material for Cosmetic Packaging. The ultimate purpose of the high-quality material is to protect the product. If you are packing a fragile item that needs extra support, a durable and strong material should be your top priority. If you are running an e-commerce business, cardboard and fiberboard ensure the ultimate protection.
Functionality Is Essential to Consider
Once you have started the packaging design journey, it is time to choose a material that not only has aesthetic appeal but functional. If the package doesn’t perform what it is intended to do, it can harm your brand reputation. An attractive package that can draw the customer’s attention but can’t protect the inside contest from damage is a worthless solution. If your product is fragile, or bulky, or has an odd shape, you need a material with extra strength. It is cost-efficient in the long run to pay for high-quality material rather than returning the damaged products.
Consider Different Branding Opportunities
To choose the ideal material, it is essential to keep your ideal customers at the forefront. In the end, what matters is customer retention and satisfaction. How do you want to build the brand image can influence the material choice. Choose the material which reflects your brand values. If you are an Eco-friendly material, Kraft is the most suitable choice for cosmetic packaging. Make sure you are representing your brand and meet the customer’s expectations at the same time. Choosing low-quality material only to save few bucks can damage your brand reputation. Make sure you’re keeping an eye on the competition.
An Exceptional Unboxing Experience Matter
No matter what you are selling, the first interaction of customers with your brand matters the most. The packaging is the only touch-point that can influence the customer perception and enhance the overall customer experience. As soon as the customer gets in touch with the packaging box, the first thing they notice is the look and feel. While choosing the material, keep the customer experience and unboxing journey in mind. A high-quality solution will encourage the customers to share the experience on online platforms. It will ultimately result in increased brand exposure in the market.
Don’t Ignore Sustainability for Printed Lip Liner Packaging
Sustainable packaging has become the talk of the town over the past few years. Customers are becoming conscious than ever, and they are not ready to overlook this factor. Due to the increased demand for sustainable solutions, brands are switching to materials that are not functional and beautiful but also Eco-friendly. The cosmetic industry has shown great response to the trend and quickly adapt it to be greener. Using plant-based material, recycled cardboard paper, and biodegradable corrugates are some ways to cut down the packaging waste.
When it comes to Printed Lip Liner Packaging, the functionality, and practicality matter the most. Make sure you are choosing the right material for your boxes. Corrugated and cardboard are the top choices for an attractive and functional solution. It can boost the look and feel of your product. Take the help of a professional to choose an ideal material.