We have already discussed many times that the cosmetic industry has seen immense growth in recent years, and it will only go up in the coming years. It is of no surprise as new brands are entering into the beauty industry every day and the big brands know how to increase the revenues with high-quality products packed in well-designed Cosmetic Boxes. Launching your product in a noisy market isn’t easy at all. You not only have to produce quality cosmetic items but also work on the packaging and labeling to make your brand compliant with the regulations. It may seem a great hustle for the new bees, as they are clueless about the standards and procedures of cosmetic packaging.
If you are planning to introduce your cosmetic line in the market, here are some essential points to keep in mind while deciding on the packaging, labeling, and branding for the new beauty products.
Identifying the customers and your brand
Before you go into the details of the custom boxes and their labeling, it is crucial to know two things; your brand personality and the targeted audience. If it is your first time in the game, you have to work on every part of the packaging strategy. Identifying ideal customers will help you to design cosmetic containers according to their desires and needs. It will make it easy for you to grab their attention. Another thing to consider is to know your brand value. What message do you want to communicate through the design? How do you want to connect with customers to build a long-lasting relationship? By targeting the right market and showing the essence of your brand, you can go places.
Consider different labeling option
Window shopping is the thing which every woman has done more than once in her life. If you have crossed the shelves with cosmetic products in the stores, you must have known how much variety is available in terms of labeling and packaging. From the custom boxes to the plastic bags to the paper bags, there are a lot of choices available regarding the container to hold the product. Custom boxes are an ideal choice as these provide convince to customers and serve other purposes as well. The product name, company branding, and product info are the essential information to include in the labeling. Design the labels to attract customers, reduce complexity, and provide all the needed information.
Follow guidelines by the FDA
Whether it is lip balm boxes or the mascara packaging, each cosmetic product labeling goes under the examination of the FDA which means you need to follow their guidelines and regulation to make your product to be submissive. By following the FDA, you will know what specific information should be on the labels. It will help customers to get as much information as they need to facilitate the purchase decision. The packaging labels need to have all the information including product name, all the ingredients, name of the company, any warning, product usage, and necessary precautions to take while using the product. If you miss any of the information, the FDA has the power to take necessary actions against your company to be misleading.
Don’t make the labels complex
When it comes to cosmetic products, customers want to have all the information to decide whether they should buy the product or not. That’s why brands also try to design the labels as informative as possible, but it doesn’t mean that to make the labels crowded and complex. Cosmetic labeling that has so much going on can make customers look for other brands. Adding text without space and proper formatting can be a bad idea; it will only confuse and frustrate the customers. You have to provide all the information in a way to make it easy for the customers to get the needed info as quickly as possible.
Provide all the information
Accessibility of information through one of the greatest media (the internet) has made it easy for people to know everything. When buying a cosmetic product, customers do all the research to know what they need in a product. So, it is not impossible to draw customers towards your product without proper labeling and information. We know that cosmetic products come in small boxes, and it is a little tricky to use the space. if you make the use of space wisely, you can list all the needed information on the packaging boxes. 46% of the customers admitted that they found the required information on the boxes, and 36% reported rarely find the details. Make everything simple on the packaging so the customer can decide whether to buy or not.
Don’t be afraid to take the risk
You have followed all the guidelines and still not able to draw customer’s attention. You can attract the required attention through your creativity and innovation. Nothing can be more effective than playing with shapes and forms. You can try different shapes for the label to capture attention instantly. Don’t afraid to take a risk and try your best to get the desired results. With today’s advancement in design and packaging, the sky should be your limit. Not all brands have the fortune to get success on the first try. Everyone learns from their failures, and this should be your approach too.
By keeping the basic points in mind, you can design a winning cosmetic packaging for all of your products including lipstick and Lip Liner Boxes. Once you have the design ready, get it done with the help of a professional who knows how to deliver excellence.