All women love to wear makeup, and even if they want to show their natural beauty, a “no-makeup” makeup look is the trend to follow. One cosmetic item which women love to wear is lipstick. Finding a lipstick that complements the skin tone and makes the lip look beautiful is a dream come true. For some, it is just a shade, but for others, it is a way of self-expression and creativity, and the same thought goes for Lipstick Boxes. Beauty products look more appealing and fascinating when packed in well-designed lipstick packaging.
Lipstick is a small item so; it needs a lot of consideration to make its packaging appealing and making sure that it remains protected inside the box. The worth of the cosmetic market is increasing day by day, which means if you are planning to launch your lipstick brand in the market, you have to face a lot of competition. Customer buying habits are changing with time, and they no longer want to get told what to buy. But working on the design of lipstick containers can help to win over customers.
The box is the first thing that customers see while buying their favorite cosmetic products. How the lipstick or mascara look on the shelves is way more essential for them than how the actual product is. It is crucial to treat your product and the lipstick packaging the same way to compete in a crowded industry. A recent survey showed that almost 33% of the customers reject a brand if its product labels are not appealing or well-designed. Social media also has a significant role to play in the rise of new brands. Many cosmetic brands are running their business through social media, and it is proof that when you design the right solution, you don’t need a retail store to sell the product.
Choose Eco-friendly boxes
Nowadays, customers are showing their faith in the brands that are investing in being sustainable. Sustainability is the factor that can make customers purchase your products resulting in more sales. How the lipstick looks, feel, and the smell is important, but what is more important how you produce the product and how you package it. The complete banning of non-recyclable material is a step in the right direction. Use material that is recyclable and reusable for the sake of the environment. If you don’t work on making the boxes eco-friendly, it can result in a bad reputation and low sales.
Personalize the design
A lovely way to show that you care for your customers is to personalize the package according to their interests. In this fast-paced world, it will take only a few days to know what customers like in a lipstick box and what they want to exclude. One of the simplest ways to show your love and concern is adding a sweet handwritten note in the boxes. You can write anything on the notes like Thank you or a greeting during the holiday season. Personalized cards are an ideal way to share the story behind your brand or product.
Protect the product
Protection is one of the factors on which you can’t compromise ever. Many brands make the mistake of compromising on quality in trying to save some dollars. Always use durable and sturdy material to provide complete product protection. Imagine how you would feel by unboxing your parcel and finding out that the product got broke during the shipping. We know that the feeling is devastating, and no one should ever experience this. A bad experience can turn down customers from buying from you again.
Knowing your brand and customers
If you have spent a lot of time building your brand, it will good to take the current elements (logo, color palette, and patterns) into the lipstick packaging boxes design. It will make you able to create consistency between different product lines. Brand consistency always results in identification and awareness. So, it is essential to know what your brand says about you and how you can portray it through packaging design. One more thing to know is your customers. Are you trying to attract the teens, or are your targeting health-conscious women? Finding the answer to some essential questions will help to do better.
Inner packaging matters
One of the ways to make the customer experience better is to work on the inner packaging. When it comes to unboxing, the inside and outside of the box equally matter. Going for an inside print will add an element of surprise. Not just printing, but there are several other ways to enhance the unboxing. Wrapping your product in a customized tissue paper with your logo will result in higher brand recall. Adding discount coupons will make customers come back to you for making another purchase.
It is essential to take some time out to analyze your current Lip Balm Boxes. It will help you to know what you can do better to provide an ultimate experience to the customers. Turning the packaging into an experience will give you a competitive edge in the market.