Are you feeling inspired about having the most amazing and perfect looking Lipstick Boxes for your product? Well, it’s best you be because these choices will make your product a superstar. However, the best way to kick start things would be working on the design first and ensuring it’s the best thing you have ever come up with.
In saying that, when you try to set standards for your packaging design, only then can you get the best looking choices. But first thing’s first. You first need to set the design elements for your brand packaging. That sounds like a better start.
So to kick start things, how about you take a look at the following factors to consider and incorporate:
Style of Your Choices
Okay, so the first thing in mind would probably be the packaging choices of your product. Well, we can help you get started here. The first and most important thing for your packaging should be its mood and personality that you need to bring into. What kind of personality and mood your packaging should have and exactly how. What it will look like? It’s entirely up to you if you go for a rather minimal vibe for the design. Or perhaps you might be considering those over-the-top and more stylized packaging designs.
Think in your head the design for packaging that you wish to lead with. If you are able to come up with that, ideally the remaining part can be fairly easily as your already thought design will benefit and assist you in a number of ways. It will ensure that the major decisions you are making for your packaging are in perfect line with the overall goals of your design.
Once the style has been locked in, you can work on further elements and additional features. You will be easily able to determine these and whether you should consider them or not. Do you have something like a pop art thing in mind? If you answered yes, then you will probably need to work on some kind of illustration that will further help in leading the entire designing process. Or you can think of incorporating some rather natural features or elements because you are the manufacturer of All Natural products. And if that’s the case, then adding natural images to your packaging design will help greatly here too.
Colors for the Packaging
Are you about to select the right color choices for your packaging? Well, if yes then first you would like to read the following factors:
- You need to choose a color that can perfectly blend with your brand’s personality.
- You need to select a color that has the potential of grabbing the customer’s attention, immediately.
- You need to go for a color that can make your goods a standout, especially with all the fierce competition that your products are up against.
In saying that, we are now heading toward a very important point here. The reason for its high importance is that the industry we are dealing with here is obviously uber-competitive – the beauty and cosmetic world.
Think of your selections this way. For the current season, you very carefully assembled a shadow palette that you believe is a must have. Same way, you need to select a color palette for your company as well. The bottom line, you need to stay true to your brand. But at the same time, you need to try as hard as you can to differentiate your brand from the rest of your rivalry.
You can consider things this way. Pink is a widely popular color in the beauty and cosmetic industry. This is one of those exciting, appealing and fun colors that sends out the perfect feminine vibes. Most importantly, this is definitely one of those choices being used widely in the glamorous, glitz and glorious world of cosmetics. At the same time, it’s the same color that women apply on their faces too.
But here’s one important thing to notice. If you select a color that is already widely popular is not going to smooth things out for you. In other words, going down this path might be making one of the biggest mistakes of your life. But how exactly? Well, getting straight to the point. You choose to place a pink packaging in a sea of pink. In other words, the industry widely uses pink and when you place you same color packaging in the lot, how will the customers spot you, or be appealed by you, or find your packaging attractive. In fact, the customers might not even be able to recognize you or even notice you are there.
Now let’s have a look at the packaging options of the most recognized beauty and cosmetic brands. They use colors to build their way to the top. They use the power of colors to build up their brand. For instance, they take colors that are striking and will make a bold statement. This is exactly the same thing you need to do with your brand.
Fonts for the Packaging Options
Font is the next important thing to consider. When you are selecting colors, then you’d probably want something different or unique for your business. The reason behind this selection is you being easily and instantly recognized when the consumers have a look at the options. Moreover, the color selections make customers spot you when your product is placed up with countless similar items on a shelf that is jam-packed. But when it comes to the font, then it needs to be different, it needs to be out there. It needs to be one of the kind of thing. For instance, if you choose a font that is not readable, then you have made a huge mistake.
Therefore, it would be best if you go with a font that has a rather classic feel. However, it would be wise of you not to go cliché. Following the same road as everyone else can sometimes not be a wise choice. On the other hand, it would be best for you to go with something that is classy, elegant but at the same time readable. You need to go with a font that is easily readable. For instance, you can look at the font chosen by Clinique. The brand uses Serif. This is a rather classic yet quite elegant font that is highly popular too. At the same time, this font is quite noticeable and can be read easily too.
But we are not saying that you should try out the same font for your business. You need to think of your packaging style and see if the font you’re thinking of will go with it or not. Only then you do need to select a font. Better you select all the most ideal fonts and shortlist those that you think will go well with your packaging choice. At the end of the day, any font that you’ve chosen needs to be clear and classic. It needs to be readable. But at the same time, it needs to have this unique attraction that will blend perfectly with your Custom Boxes.