When it comes to cosmetic packaging, brands are pushing the boundaries to provide an ultimate experience to their targeted customers. Not only brands but designers are putting their creative minds into designing something out of this world. A combination of all the exciting design elements can make brands stand out in the crowd. In the last year, the cosmetic market has witnessed the most unique and innovative trends for packaging boxes. Each year comes with new trends, and you need to know how to bring these trends to life. When it comes to having ideas for cosmetic boxes, the list is endless. Keep in mind no matter whatever you choose, it needs to be relevant to your product, brand, and ideal customers.
Some Trendy Design Ideas for Lip Balm Packaging
Most cosmetic brands take the packaging only as a way to present your products on the shelves, especially for a small item. It is the biggest mistake that they can ever make. Small products like lip balm have more chances to get lost in the crowd. So, you have to design a unique and innovative Lip Balm Packaging to set your product apart from the competition. Customers in 2021 are overwhelmed by the options they have for a single cosmetic item. The only way to make customers notice your brands is to make your packaging boxes an art. Here are some of the inspiring ideas to follow for lip balm boxes.
Be A Storyteller
Cosmetic brands always need a solution that makes an impact on the customers. If you want to connect with the customers on an emotional level, take your lip balm packaging design to the next level by telling your brand story. As soon as you pick the box, it needs to tell you something. It is something that e-commerce brands need the most. They have fewer touch-points to convince customers for the purchase. Don’t miss the opportunity to build a strong connection by communicating the brand story.
Neatly Structured and Balanced Design
There is nothing more satisfying than a neatly structured and balanced packaging design. The right balance can give your product the kick it needs to fly off the shelves. A structured layout not only enhances the visual appeal but also gives a sense of quality. It is becoming one of the major trends which most cosmetic brands are adopting. The right combination of the design elements is what you need to follow the trend. When every other store shelf is crowded with heavy design, hit the customers with this trend.
Take An Eco-Friendly Approach for Lipstick Packaging
Climate changes have made customers think about ways that can help to save the environment. Finding a fully recyclable and reusable solution is one of the biggest challenges faced by cosmetic brands. When it comes to the material and printing, there is a need to find more Eco-friendly options for Lipstick Packaging. We can say that sustainability is one of the packaging trends which is here to last forever. Choose recyclable material, minimize the material use, choose Eco-friendly ink, and encourage reuse.
Be Maximalist Instead of Minimalism
Minimalism will always remain the most followed trend of the decade. But now, packaging designers are predicting the rise of maximalism. When it comes to cosmetic products, customers look for something luxurious and high-end. They don’t want to settle for something which looks plain and simple. That’s why cosmetic packaging designers are expecting maximalism to be the new hotter trend of the upcoming years. Gone are the days when customers want their favorite brands to keep it simple with the design.
Choose Window Patch Instead of Images
No one can deny the importance of a transparent packaging solution. When you let customers see what’s inside the box, the chances of sales only get higher. Instead of spending money on printing product images, opt for a small patch on the front and cover it with a film. It will not only boost the appeal but also give the customer confidence in their purchase. Moreover, it is a lot simpler option when compared to printing. Incorporating window packaging is common in edible products, but it is getting popular in the cosmetic industry as well.
Consider Tiny Illustrated Patterns
Using patterns and illustrations can reveal so much about your product. You can use these creatively to communicate what the product is all about. In the coming years, you will see several custom patterns and illustrations on the cosmetic packaging boxes. Give your customers a hint about what is inside the box. If you are selling lip balms, you can decorate the box with small illustrations of lip balms. But try not to make the design overwhelming with complicated and complex images. Show customers everything without even opening the box.
Holographic Effect on Printed Lip Liner Packaging
One of the biggest trends to follow for cosmetic boxes is to use holographic effects. It is all about creating a shiny mesmerizing effect with cool graphics and colors. Use a dark background to create a happy and youthful design. You can use a shiny and multi-colored metallic effect for your product name or brand name. It is an ideal way to make your product stand out on crowded shelves. Designers are saying that they are witnessing the rise of holographic packaging trends in the cosmetic industry.
There are always new trends entering the packaging industry, and you need to know how to use them for your product and brand. Trends have the power to take your printed Lip Liner Packaging to the next level. So, whenever there is a new trend in the market, incorporate it into the design creatively.