Are you one of the brands who think the packaging box is only for enclosing the product for shipping and storage? If the answer to the stated question is yes, you are setting up yourself for a huge loss. When done with proper assistance, custom packaging can play a vital role in product marketing and promotion. Being in the cosmetic business is challenging as the competition is already high, and it is not easy to sell a small item like eyeliner. But do you know customized Eyeliner Boxes can help you to achieve the set goals? Almost 50% of the customers have admitted that they are most likely to return to a brand if they get a product packaged in a premium box.
Social media is the biggest marketing channel, and customers share their purchase experience with others by posting videos on their handles. Not only sharing, but almost 60% of the customers said that they reused the packaging boxes that ultimately results in higher brand recall. Don’t think of the packaging as an option; you have to consider it as an essential component of your marketing strategy. Use the boxes as your brand billboard to promote your business. Here are a few reasons why you should consider using eyeliner packaging as a marketing channel.
Differentiates you from the competition
There are 100% chances that many other brands are selling the same eyeliner as yours. No retail brand comes in the store to sell a low-quality product; it is only the eyeliner packaging that helps customers to differentiate one product from the other. A unique presentation can make the right first impression that is crucial for driving sales. With a plain brown box, it is not possible to appeal to customers, especially new ones. When you showcase your product in a uniquely designed box, customers will surely give your brand a try. It is the best opportunity to communicate your brand story and deliver your message. Be creative to let your product shine on the shelves and in the aisles. It is not only about retail; the same thing goes for e-commerce. Your products have to shine with premium packaging solutions to influence customers.
Help in communicating the brand message
Marketing is all about communicating your brand message to the people and convincing them to be your loyal customers. It is not as easy as it sounds; you have to put a lot of effort and thought. The eyeliner packaging can be your billboard and allow you to speak to the customers directly. The front of the box is the most crucial; it is the space that you can use to showcase your brand element and to draw the customer’s attention. The message you want to communicate should be short and to the point. Use simple words to convey your message to make it easy to memorize. The back of the box should be the space to list all the product information. Tell your customers why your product is better than the competitors and how it will help to save money and time.
Provides a better customer experience
Many brands make the mistake of only focusing on the design and quality of the product. They take the packaging as an option. You can’t ignore the fact that customers take packaging seriously, and it is an essential element of the customer experience. When customers look at the box, hold it, and open it, they should feel a positive emotion. Customers highlight their experience on social media through unboxing videos. The unboxing videos are only about the packaging, not about the product. Almost 60% of the influencers admitted that they share a picture or video of the product on their account if they find the package worth sharing. It means you can drive sales for your cosmetic product by valuing customers and their needs. You can make your brand premium by giving your customers something special like personalized notes, discount coupons, and product samples.
Helps in building brand
The marketing industry has progressed a lot in the last decade. Now, you can’t rely on traditional marketing techniques to sell the product; you have to give customers a reason to make the purchase decision. Your eyeliner packaging should provide the answer to some general questions.
- Why the product is better than the competitors?
- What are the product ingredients, and what are its uses?
- Who created the product, and what is its manufacturing process?
Customers want to know the answers to these questions because everyone loves to know a good story. You can build your brand narrative by telling your story. In this way, you can interestingly inform customers about the product and brand. When it comes to the brand story, keep it simple, beautiful, ad interesting. People love to listen to stories that capture attention.
Whether it is eyeliner or Eyelash Boxes, personalizing and customizing the packaging is a great way to build your brand storyline. Once you are successful in turning the product boxes into a marketing channel, it will be easy for you to reach a wider audience.