When it comes to packaging and shipping cosmetic products, they need special care and protection because of the delicacy. Delivering intact and undamaged products to the customers is critical to growing your business. To get the best solution, brands usually go over the board to keep the product protected during storage and distribution. But it is a bit tricky to figure out how much packaging you need without waste of material and money. The packaging is a valuable investment and an expensive type of insurance. To get the best out of it, try to get the best protection with less expenditure.
A protective solution helps you to reduce the cost by avoiding returns and damaged goods. It also results in improved brand image and increased customer loyalty. As we all know, the trend of online shopping is growing due to the pandemic. So, brands need to deliver the product at customer’s doorsteps safe and secure. What can be a perfect way to leave a strong first impression on new buyers other than safe shipping? According to an independent study, 73% of customers admitted that they would not likely purchase from the brand again after a bad experience. It is a guide to choose the best practices to design efficient Lip Balm Packaging.
The process of choosing the right box size and choosing the best packaging material should not contain any trial and error. You can’t spend all of your time testing different options. There are many software available that can help you to design the most cost-efficient and protective solution for your cosmetic products. Cape System and Tops Pro software are not new, but the advancement has enabled to handle the product with odd sizes and structures with accuracy. It is a great help when you sell products of different sizes and shapes. You can determine the box size which works best for your product to ensure complete protection.
Choosing a cushioning option for your product is an essential step in designing a protective solution for beauty products. In general, brands use foams and wrapping paper to make sure that their product arrives at the destination safely and securely. These materials help to minimize the damage during the shipping process. The strong, resilient, and cushioning features made these materials a reliable choice against any wear and tear. You also need to take care of not going over the board. Don’t use the foam or wrapping paper more than necessity. It is only a waste of material and money. Packaging foam and paper are available in different strengths to make them suitable for a wide range of products.
No matter how precisely you choose the packaging box size, there is always some void left to fill. What can you do to keep the product in place so it will not bang around in the box? Instead of filling the box with unnecessary material, it is good to use padded dividers. These are other amazing options available that ensure protection during the shipping and distribution process. Padded dividers have compartments that hold the product and keep it in place. They are the best solution for fragile and delicate products. That’s why brands use them in Soap Packaging to pack multiple products in one container. Through the efficient structure of the dividers, it is possible to transport your products efficiently.
The packaging industry has introduced efficient solutions to keep the product safe and secure in different conditions. They help to meet the needs of different brands and products. To choose the right options, it is essential to determine what protection level your product needs for efficient shipping. Will a cardboard box be enough for secure delivery, or you have to increase the box strength level? Are you delivering multiple products in a single container? Do you need dividers or the packaging foam is enough to hold the product? Taking the distribution cycles into consideration is also essential to take the proper measures. You can talk to an expert to determine the protection needs of your products.
There are different types of packaging material available and each has its unique features. Brands need to find some new ways to keep the product in place and from sliding inside the box during shipping. You can get innovative and advanced material to fill the void instead of using bubble wrap and Styrofoam. The new and improved material can easily absorb shocks, thanks to the various polymers blended in the structure. A recent innovation is the E-Por which can avoid crack and is more durable than any other traditional solution. Another advancement on which companies are working is encapsulating the air in the containers for a higher protection level.
Precise testing before shipping can save you from many disasters and mishaps which you might encounter during transportation. It not only helps to minimize any risk of damage but also allows you to cut the cost and save money in the long run. ISTA has more than 23 tests to determine the efficiency of the cosmetic packaging solution. The tests can indicate how different factors can affect the product and what the chances of damage are. It includes vibration, compression, temperature changes, and dropping. If you have a high budget, go to a testing lab to get accurate results. It may seem a hefty investment, but a damaged product cost you more.
Cosmetic packaging has a life cycle like any other thing. From the inception of design to the unboxing of Beard Oil Packaging, everything matters for a valuable experience. Make sure that all the stages are covered efficiently and meet the expectation. When you deliver an exceptional experience to loyal customers, they will always come to you again and again.