Women are die-hard fans of cosmetic and makeup items. I bet there will be hardly any woman who hasn’t used a single beauty item in her whole life. You what it means? It means that the cosmetic industry has some serious potential to grow, and it welcomes new brands with open hands. But it doesn’t mean that you can launch your product and sit there waiting for success. You have to do something creative to break through the clutter. The best way to tell customers that this product is for you is by presenting it in a custom packaging solution. If you will be successful in grabbing the attention on the shelves, customers will give your product a try and take it home.
Design Lipstick Packaging to attract modern-day customers
As we have mentioned that custom packaging makes the customers buy your product but not everybody knows how to design a killing solution. The cosmetic industry is a high-end one and competing in the crowded marketplace is not easy. You have to take the right approach to stand out on the shelves with Lipstick Packaging. From the appealing colors to the protection, everything counts in for an ideal solution. If you haven’t thought about what your custom boxes look like, here are some tips with all the information you need to design a killing solution.
Get your doubts to clarify
Before starting the packaging design process, it is essential to clarify any doubts in your mind. It is vital to know what is your product, whom you are selling to, and what it takes to show your brand personality. Another essential thing to know is how you are going to sell your product. Are you selling in retail or online stores? The design strategy might change depending on these factors. A great thing is to create or set a mood for your brand. Pull all together all the elements you want to include in the cosmetic box design.
Define your customers and brand personality
Customers are the first and the most crucial part of your business. It is essential to know who your ideal customers are and who you are designing for. Lipstick is the favorite cosmetic item of all women regardless the age but not every shade is for everyone. You need to figure out that are those teenage girls who want to sparkle things up or are these elderly women who want to keep things simple and classic? Your brand personality is as essential as the customer identity. Who is you as a brand and what personality you want to portray determines what you will choose for the design elements?
Go for intricate lines for Lip Balm Packaging
One of the timeless trends for custom Lip Balm Packaging is the use of intricate drawings with fine lines and a lot of details. Handmade drawings always work well, but if you want to go for a print, floral patterns are the way to go. It is up to cleverly place them in such a way that it will cover the whole box surface area. If you want something gender-neutral, go for geometric patterns in a clean and cool style. It is a subtle yet beautiful way to showcase a simple product with more elegance and style.
Choosing unique and custom fonts
Recently, we have observed the trend of bold fonts going high and high in the graphic world, and now this trend is taking place in the cosmetic industry as well. Choosing unique and custom bold fonts gives your boxes a whole new character. It is one of the proven ways to capture attention while residing on crowded shelves. Whether your design is a simple or a complex one, the choice of fonts and placement will stick to people’s minds for longer. Typography is an ideal way to tell customers who are you as a brand and set you apart from the crowd.
Try out the cool back twist
Using black and white colors in the packaging design is the trend from which customers will never get tired. We have mostly seen that the cosmetic brands prefer using white hues for a soft and natural look, but now it is the black color that is dominating the industry. We are pretty sure that customers will love the cool black twist and give your product a detailed look only because of the color choice. It is the way to make sure that your packaging will never go out of style.
Gather all the necessary information
One of the essential steps of the design process is to put together all the information you want to include on the custom boxes. From the brand logo to the product information, everything is crucial to convince the customer that they are buying a high-quality product. Some common thing s which you may want to include in your design is.
- An image to show your product
- Your brand name and logo
- Your product name, its benefits, and any precautions
- Manufacturing and expiration dates
- Warning labels
Make sure that all the information or labeling should be FDA compliant.
Modern and minimal Lip Liner Packaging
Modernization and minimalism are the matches made in heaven. A minimal and clean approach will soften the harshness of modernism. The combo will make sure that your design not only looks up to date but also simple enough to be understandable by the customers. When it comes to designing cosmetic boxes, dare to be different. Try to choose the elements which are not only relevant to your product and brand personality but also make the product look modern and stylish. Work on the combination to get a dreamy look.
There are a lot of opportunities to grow in the cosmetic industry. Work on improving the quality of the product and its packaging to win over customers. Once you have a well-designed Lip Liner Packaging solution, you will know how it feels like to get the right fit for your product.