Maybe your product is better than the competitors, but if you can’t present it appealingly, there is the chance of getting overlooked. It takes more than the product to build your name in the highly competitive cosmetic industry. High-quality and appealing packaging entices customers to have a look and make a purchase. A poor design leads to low sales, bad reviews, and reduced business. But it is not a mystery to figure out the problem. You can find the pain points of the design. It will help you to deliver your customers a better experience. Some of the top issues which most brands face are design development, sustainability, and beauty trends.
How to avoid common issues in lipstick packaging design?
8 out of 10 companies face issues during the design process of Lipstick Packaging. From the size to the manufacturing to the specification, the concerns may vary from business to business. In this pandemic, the challenges are becoming complex day by day. The only way out is to find the right solution by addressing all the challenges and trying to overcome those. As a cosmetic brand that is trying to make its place in the market, you should not overlook any of the issues. You need to design a package that is not only aesthetically appealing but also fulfills practical functions. Here are some of the common challenges which you can face during the design process of custom lipstick boxes.
Not designed for the ideal customers
It is one of the most common issues which cosmetic brands face. The goal should be to design the package for the targeted audience, not only for one person. To find what your ideal customers may like, put yourself in their shoes and think about what you look into a product while buying a small lipstick. Do you need a design that is easy to hold and open? Should the cosmetic boxes be recyclable? A solution which meets the need of everyone is only a myth. The most crucial aspect is to target the right customers with the right design.
Don’t make the mistake of considering old is gold
Human beings are creatures of habit. Some cosmetic brands are there for decades, but they keep changing the product and packaging design from time to time. It is one of the reasons why customers always come back to them again and again. If you haven’t made any design updates in the last five years, it is time to do it now. The brands that are sticking to the old look can lose customers only because they don’t want to upgrade. Your design needs to scream, “Pick me up and see what is new.”
Missing the trends in Lip Balm Packaging
Cosmetic packaging trends keep changing from time to time. There was a time when we had witnessed the super-sized phase. You may still see some super-sized packages on the shelves, but consumer purchase trends are changing. People don’t want to contribute to the waste and prefer smaller boxes for Lip Balm Packaging. Cosmetic lovers are ready to pay a little extra to get a package that is convenient and easy to use. Moreover, the sustainability trend is on the rise, and you should follow it to draw Eco-conscious customers.
Not making branding part of the design
One of the common issues which shoppers face during shopping in retail stores is not being able to differentiate one brand’s product from the other. Customers should know about your brand just by looking at the packaging design. Choosing a design that looks similar to other products present on the shelves will only create confusion for the shoppers. So, it is crucial to add a logo and brand name to the design to create instant recognition. It will help you to stand out and build a unique identity in the crowd. Research the competition to know what can make you stand out.
Not promoting the unique selling points
Well-designed cosmetic boxes should communicate what’s inside and why your product is better than the other. Cosmetic brands usually make the mistake of not highlighting the unique selling propositions of their beauty products. Never assume that customers will guess all the features themselves; nobody knows the product better than you. If you want a loyal customer base, make it easy for them to access all the information in few seconds. Think about the ways how your lipsticks can solve common issues, highlight those through the packaging.
Leaving out point of sale impression
The impression customers have only by looking at the product significantly influences whether they will purchase the product or not. Almost 60% of the customers have admitted that they have bought a product only because of how appealing its package was. Many brands fail to impress the customers at first interaction, and it is the point from where all the problems start. If the customers will have a good experience with the brand at first, they will consider a repeat purchase. When looking at the product, customers often look for ease of use and ergonomics.
Not designing sustainable and Eco-friendly Lip Liner Packaging
More and more brands are making a shift towards sustainable and Eco-friendly solutions, and it is by far the most appropriate approach to adopt. Being sustainable is becoming essential with time as the world is moving towards global warming. The right solution makes use of fewer raw materials and encourages recycling and re-usability. Find ways which properly dispose of the waste and be aware of how your lipstick boxes are making a negative impact on the environment. Be more sustainable and less wasteful.
Product packaging challenges come in different customs. People pay closer attention to the visual appearance of the Lip Liner Packaging. That’s why it is essential to overcome all the challenges. There are many factors to consider during the design process. So, it is better to go through the prototype before finalizing the design.