You may have heard many times that product packaging is essential. Whether it is about branding or marketing strategy, it has become a crucial part of a successful brand. Brands spend lots of time, money, and effort to design the best possible solution for the custom boxes. But it is not everyone’s game; there is the chance of mistakes and wrong decisions. When it comes to a bath bomb, there is tough competition in the market. To stand out, there is a need for some creativity and innovation. But it doesn’t mean to go over the board and crossing the budget. You only need to be extra careful to avoid mistakes which results in unseen cost.
Which mistakes are costing you money in Bath Bomb Packaging?
Designing Bath Bomb Packaging for your products is not a difficult task. By going step by step into the process, you can have a well-designed solution that you can afford. Making the right decisions is crucial from the start. Avoiding the mistakes and taking the measures to correct the already done is the key to success. A poorly designed package can lead to bad reviews and low revenues. To make your brand shine on the shelves and in the stores, here are some common mistakes that are costing your brand money.
Using the wrong box size
The size and specification of the box you are using to package the bath bombs can significantly impact the overall cost. Using one-size boxes for all product varieties is one of the most common mistakes. Each product has its dimension and specification, and you need to take that into account before choosing an ideal box. Measure the product dimension and fragility level to know the type of package it needs. Choose the box size which holds the product content without leaving too much or too little space. Oversized bath bomb boxes are not only a waste of your money but also contribute to environmental waste, which can be the biggest turnoff for customers.
Not using the material for Soap Packaging
Sometimes a product may not look as appealing as it should be looking because of its poor packaging design. A package needs to have a nice look and feel to draw the customer’s attention. It can only be done if you make quality choices. The material you will choose will lay the basis for an ideal solution. There are many material choices available for custom Soap Packaging. Address the product requirements and customer’s demand to choose the best. Research your ideal customers to know whether they are looking for something luxurious or demanding more sustainability. Keep the protection factor also in mind to deliver the best experience. Wrong material choice can lead to a damaged product which ultimately results in returns and bad reviews.
Lack of testing the solution
As we above discussed, the importance of a protected solution. You may have experienced yourself in a situation where you find damaged or broken items on opening the received package. Most of the time it is because the product was not properly packaged, and it may be exposed to the environment which results in the mishap. Testing the product boxes after the designing process is crucial to uncover the underlying problems. It can save you from a big disaster before launching your product in the market. Testing for durability, handling, distribution, and shipping is crucial to make sure that you are giving your customers a complete solution. It will also ensure that the product and its box will remain safe during the whole cycle.
Not considering the labor force
Let’s admit it; automation costs you less money than manual labor. You may know that most of the jobs in the packaging and production process can be done at less cost with the help of the latest machinery and technology. If you can replace the labor with the automated process, give it a try. It may seem expensive at first, but it will allow you to save money in the long run. Do your research and take time to break down the whole process in small steps to know which process can move to automation. If you are operating on a smaller lever, a semi-automated wrapper for pallets can reduce the cost to a great extent.
Overlooking the shipping cost of Lip Balm Packaging
Shipping is the most crucial part of the whole process, and if not planned properly, it can be very costly. Working with shipping experts can help you to make better choices. The first step towards reducing the shipping cost is to use smaller and lightweight boxes. It may seem a minor issue at first, but it ends up adding extra cost. Switching from a large box to a smaller one can reduce the cost drastically. It will increase the number of shipments you can ship in each round. Do your research and talk with different companies to get the best rate.
You never know how a small mistake in Lip Balm Packaging can make you most customers and brand reputation. To avoid the above mistakes, it is essential to work on the design process from the very start. You need to have believed in your brand and the product. If you think you can’t do it alone, working with a professional is highly recommended.