When developing a new product, brands often spend a lot of time working on its design and quality. They only focus on the product and often take its packaging as an afterthought, and we all know that it is not the right approach. Custom packaging, when done right can act as a spokesperson for your brands and that’s why it takes a lot of consideration to design the best solution. A simple box holding your product has a lot to offer. From creating the brand experience to increased awareness to improving the credibility, the benefits are unlimited, and nobody can deny it.
5 Things to Consider while Designing Cosmetic Boxes
When we go into cosmetic stores, the first thing which captures our attention is the product packaging, and it has the power to makes us buy the product. So, brands must make it count. The designing process is not as complicated as it may seem. It is all about making the right choices at the right time; it is the key to have effective Cosmetic Boxes. Designing custom boxes for new product products is a different process as compared to when you are designing for already launched products. So, here are 5 considerations while designing cosmetic packages for new items.
Determining the design strategy
Beyond holding the product and making it visually appealing, the custom box also acts as an advertising channel for your brand. From making the right first impression to the customer experience, the cost and material choice can make a big difference to your bottom line. How you prioritize the consideration can make a huge impact on your new product launch in the market. That’s why it is essential to have a strategy before starting the actual design process.
Ask yourself these questions:
- What brand value you want to show?
- What makes you different from others?
- What is the WOW factor in your product?
- How will customers make the purchase?
- How should customers feel while interacting with the product?
Answering the above questions will help to get a rough idea of what you want in the packaging solution and how you want your customers to perceive the product.
Choosing the right solution for Soap Boxes
The type of box you will choose for the cosmetic product can affect the overall feel, quality, and look of the inside content. You may have very limited or a lot of options depending on the product. Material choice is also another essential consideration which also affects the feel of the product. When it comes to material, you need to consider the different packaging layers to make the right decision. Each layer is essential to create a valuable customer experience. There is a different function of each layer, and you have to work on every step. Depending on the product requirements, here are some options to consider for Soap Boxes.
Folding cartons: When it comes to printing and finishing, these containers offer a high-end feel and versatility.
Rigid boxes: If you want a luxurious look for your products, rigid packaging is an ideal option for you. It is fragile and quite expensive.
Corrugated containers: These boxes offer premium protection to heavy-weight items. E-commerce companies often rely on this solution.
Structural engineering matters a lot
When you focus on the packaging visual appeal, it is also essential to consider the functionality. It is another key component of the design. By examining the functional and practical impacts, you will make sure that customers receive an exceptional experience. Doing structural engineering will make sure that the solution is both safe and friendly for the customers. The product should remain in an intact position during manufacturing, distribution, and selling. It will only be possible with the help of structural engineering. Choosing the right solution will help to prevent product damage. Following are some precautions to ensure product safety.
- Using cardboard inserts will offer versatile and affordable protection.
- Customized tissue papers not only fill the void but also protect the inside content.
- Packaging foams are not the only firm but also make the unboxing experience more luxurious.
Developing the artwork and design
We have already mentioned that the packaging solution you are using the act as the brand ambassador for your products. Leaving a lasting first impression on the customers is the ultimate goal of the businesses. With creative artwork and design, you can make it happen. Different design elements and artwork make it possible to share the brand story, values, and mission. It will create a positive image and help you to align the design with the branding. Choosing a unique solution will also help to differentiate your product from the rest. Whether it is about providing the information or aiding the purchase decision, carefully designed artwork can provide an exceptional experience to the customers. Adding labeling and stickers also elevates the experience.
Experimenting with Lip Balm Boxes
When it comes to designing and developing the right solution, it requires your time and a lot of patience. A successful outcome may require iterative processes. Experts advise testing the outcome in terms of artwork, protection, and structure to make sure that you are not making any mistakes. To evaluate the effectiveness of the custom boxes, samples and prototyping is an essential step to follow. It is also crucial to validate the size to make sure that it fits your product without leaving much void. You can test most of the features by testing and feedback. The more precise your solution will be, the more it will enhance the experience.
To get the best out of the packaging solution, it is crucial to get the insight and feedback of your targeted market. At the end of the day, it depends on the design of custom Lip Balm Boxes and your customers. So, it is essential to make sure that the end product resonates well with the brand, customers, and the product.