When it comes to packaging beauty products, such as soaps, or makeup, etc., a business needs to carefully decide the type of material to use, the type of design, and color schemes, depending on the nature of the product. Are you in search of packaging for beauty products but you’re unsure of where to begin your search? If that’s the case then you’re in the right place. Let’s discuss everything you need to know about various types of packaging for beauty products, including the features, designs, and materials.
Tips to choose the right design for Soap Packaging
Let’s say you’re designing Soap Packaging. Boxes for soaps should be unique, must have an innovative design, and an aesthetic color scheme, to attract more customers. Most businesses tend to give more importance to the quality of the product rather than its packaging. If you were also planning on saving money on packaging, then you’re not on the right track. The reason behind neglecting packaging is the failure of businesses to recognize the role of packaging in the marketing of the product. The more attractive the packaging, the more likely it is for customers to actually pay attention to your product, and sometimes they might even buy it if that’s what they were looking for. But the question is, how do you make containers look appealing? Here’s a summarized guide to help you design proper packaging for your product.
Choosing the Right material
Choosing the right material plays a very important role in protecting your product. To choose an appropriate material, you need to look at the nature of your product. For example, if you’re looking for soapboxes then it doesn’t matter whether the material is hard such as card-stock, or soft, such as cardboard. This is because there’s a small chance of soaps getting damaged during shipping and handling.
On the contrary, with something as sensitive as a soap, you’re going to have to select a material that prevents the soap being affected by the external conditions such as high temperatures, that might damage your soap, inside.
Here’s a list of materials you can choose from:
- Cardboard
- Kraft
- Paperboard
- Card-stock
An attractive design
There are innumerable designs out there for custom cosmetic packaging. Your job is to choose something different from a typical rectangular box. This is going to help you attract customers.
We’ve listed a few options below:
- Pillow packs
- Simple rectangular container
- Window boxes
Lipstick Packaging for vigorous appeal
Without any text or information, how will your customers know what your product is about? This is why it’s necessary to include information and text on your box. You could print the name of the product, instructions about applying it, conditions in which the product remains safe, and the ingredients or materials of the product. This will help customers decide whether they want the product or not. For example, on Lipstick Packaging, you could write the shade of the lipstick.
Although it is necessary to display all this information on your package you must understand that customers might not even read it. But this does not mean you should leave it plain. By displaying the information in a catchy way, for example by using fancy fonts, attractive colors, etc. it is going to grasp your customer’s attention.
Print graphics and pictures
The best way to lure your customers towards your product is by displaying graphics and pictures on the package. The key is to include attractive graphics which help you connect with your customers. Or you could use meaningful pictures such as before and after pictures of the effect of using your product. This is going to retain the attention of your customers as they are going to understand the effects of using your product. The graphic acts like a convincing factor for your customers.
Kraft Material: An Ideal choice
People these days have become increasingly aware of environmental issues. As a result, they’re switching to more sustainable methods. This means they’re also avoiding the use of products that are harmful to the environment.
Think of it from their perspective. If you start using a sustainable method for your products, imagine the number of sales you could make! Using non-polluting methods is a great way of attracting more customers, not just to increase your sales, but also to gain fame, as a business.
An example of environmentally friendly practices is the use of sustainable materials to package your products. Such a material is Kraft. Kraft paper is recyclable, and the manufacturing process doesn’t pollute the environment.
The advantages of Kraft aren’t just limited to sustainability, but it’s also relatively cheaper compared to other packaging materials. As for the outlook, if you prefer something neutral rather than vibrant and striking appearance, then Kraft is the perfect choice to package your cosmetics. Its neutral appearance and high customization make it look much more unique compared to your typical rectangular box made from cardboard or paperboard.
Bath Bomb Packaging for display
The trend of using bath bombs has become increasingly popular among people nowadays. The key to make your bath bombs stand out is to use attractive packaging to make them look as unique as possible. Bath bomb Packaging can be customized according to the requirements of the customer, in order to attract people to buy your product. One way to increase their appeal is by picking an innovative and different box style. It depends on your preference. Before you decide what material you’re going to use for packing your bath bombs, you must remember that bath bombs are very delicate, and they’re sensitive to moisture. This means you’ll need to pick a material that keeps them safe from moisture, and guarantees their safety during shipping and handling. It’s important to take into account the nature, delicacy, and type of product you’re planning to package before you actually choose a container for it. As for the design of the package, it depends solely on your preference and aesthetic sense.