From the rise of ocean garbage to the ozone depletion, we are getting clear messages day by day. It is time to change our ways to save the surrounding. Cosmetic brands that use a lot of plastic or non-recyclable material in their packaging are in danger of looking out. Customers are becoming aware day by day of how a non-sustainable solution can impact the environment. That’s why they are considering the brands, who are ready to take their responsibility. So, it is crucial to design Eco-friendly Lip Balm Boxes to fulfill your responsibility and keep customers on board.
If the lip balm packaging is good for the environment, it is also fit for your brand. In a recent study, 80% of the lip balm brands see an increase in sales by taking a sustainable approach and using Eco-friendly material. Moreover, 40% of new brands grow faster. So, it is clear that by using Eco-friendly lip balm packaging, you can boost sales and improve your brand image among customers. Not only this but going green also aids in saving cost. A streamlined solution is cheap and easy to pack and ship. It helps to cut the labor cost. By changing the production process, you will see a significant reduction in utility bills.
Alone in Europe, more than 50% of the waste is the result of packaging production. With a sustainable approach, brands can make an effort to reduce it. Here are some of how you can make lip balm packaging more sustainable.
Use the right size of boxes
Reducing the carbon footprint on the environment is as simple as using small size boxes. Lip balm usually comes in smaller packages unless you are packing a couple of them. Use the custom boxes which fit your product effortlessly without leaving any extra space around it. Measure the product carefully to choose the right size for its container. It will only help to reduce waste but also reduce the shipping cost. Using a big or oversized box will only result in excessive waste as you have to fill the box with unnecessary material to cover the void.
Use recyclable packaging material
Recycling is an ideal way to increase the life of previously used material. It is an efficient step which helps you to save a lot. When you are deciding on the lip balm packaging boxes, you should always go for recyclable and reusable material. Cardboard containers are a perfect example of recyclable and reusable material. Paperboard is another choice which you can use for the Cosmetic Boxes. There are several options available, but Kraft is the only material that is 100% recyclable. Mention on your packages that you are using Eco-friendly material. It will allow you to draw Eco-conscious customers.
Think about plant-based packaging
In the cosmetic industry, plant-based material is becoming a popular choice of brands that don’t want to miss a single opportunity to attract customers. As the name suggests, the material comes from biological sources. From mushrooms to seaweed to plant waste, the packaging material comes from different sources. You can make your choice depending on the product and its shipping. You must ensure that the material can protect the product during the shipping process. A new thing which is increasing customer’s interest is plan-table packaging. It works for small items as lip balm, and you can also use it as a wrap.
Avoid over-packaging through the process
Another thing to keep in mind is to avoid over-use of the packaging. When it comes to lip balm containers, it is unnecessary to use packaging inserts or protective wraps. Most of the customers admitted that they obtained a small heap of the packaging upon unboxing, especially when we talk about online shopping. You also need to optimize the whole shipping process to avoid the excessive use of the material. Consider your product needs and the level of protection it needs to know how much material you need to ensure proper packaging.
Choose sustainable partner
Choosing the right vendor is as essential as producing a high-quality product. You have to consider working with a manufacturer who prefers sustainability. It is not difficult to find one ass nowadays every manufacture how crucial it is to be Eco-friendly. Before finalizing the deal, make sure to ask about the manufacturer’s production process and practices to make a wise decision. If possible, have a look at their supplies, facilities, and production process. It will help you to decide whether you should work with them or not. Keep a check on what they are doing to reduce the carbon footprints on the environment.
Share recycling practices
Last but most crucial is to educate your customers about sustainability. Inspire them to play their part in saving the environment. You can share recycling best practices by using the lip balm packaging. Instead of adding personal notes, you can share Eco-friendly practices with them. They will appreciate your move for sure, and most probably, they will share it on their social media handles. Make sure to have a recyclable icon on the boxes to encourage customers the purchase. You can also mention the material you are using and the approach you are talking about to reduce carbon footprint.
Being sustainable is no more an optional add-on; you can’t be successful without making it an essential part of the packaging and labeling process. Customers are not ready to compromise on it. When you go green for lip balm and Lip Liner Boxes, you have to streamline the whole process to see the results. The best way to do this is to switch up to vendors who make use of sustainable practices.