Bath bombs are everyone’s favorite for a refreshing and energizing bath. These little bundles of joy are always in great demand and will always be. While visiting the stores, you will see hundreds and thousands of brands offering the same product. But few of them apply effective marketing strategies to sell their product, and that’s why many of the brands failed to make their mark on customer’s minds. Probably you won’t know that packaging is the fifth P of marketing. Investing in the design and appeal of the product can make you stand out in the market.
Gone are the days when you can overlook the packaging and still manage to catch the customer’s attention. Every big and small brands need to use custom boxes to meet the needs of modern-day customers. Even regular shoppers love to receive their products in printed containers. Customers have so many options to choose from, and if you can’t offer something unique, you are already out of the game. So, it is essential to be unique to draw more and more attention. You can get the design of Bath Bomb Boxes right by implementing the following ideas.
It is not essential to use a square or rectangle-shaped box. There are many other fun options available. We know a rectangle shape is a convenient option to store and transport things, but it is not a must rule to follow. You can have a triangle, cuboid, hexagonal, or whatever shape you like for bath bomb packaging. No matter what shape you choose, it is essential to make sure that the box is easy to stack on the shelves. You also need to take care of customer convenience.
The outside of the box is essential to give a lasting first impression, but it doesn’t mean that you should not care about the inside. Customizing the interior will add an element of surprise to the unboxing experience. There are various ways to do it. Go for inside print to increase the appeal, or you can include freebees for the repeat purchases. Discount vouchers and product samples are an ideal way to make customers come back to you again and again.
Sometimes a custom box is well-designed enough to use it as a gift packaging solution. Many people gift bath bombs or handmade soaps to their loved ones. You can provide an ultimate experience to the customers’ homes with personally designed Soap Boxes. It elevates the overall experience for the buyers. You can design the containers according to different events like the holiday season, Christmas, or New Year. Try to decorate the package with different accessories.
It is not essential to use every color in the palate to make your packaging look appealing. For a clean and minimal look, it is better to go for one bright single color. The use of one color is enough to make a bold statement. Go for the hue you are using for the website or branding purposes. It will result in instant recognition. If you don’t like a single color option, ombre is the option to choose. In this process, you blend one color to the other to go from a lighter shade to a darker.
Sometimes using simple design fonts can make your box more engaging and appealing. There are several options available to choose the font which is relevant to the product and branding. From vintage to modern and simple to bold, you can complete your product in an ideal way. The right choice can make your brand memorable. Not sure from where to get started? Internet is a treasure of ideas. You can get free fonts from many sites or purchase to get a wide range.
Another affordable and appealing way to catch the attention is to go for custom tape or stickers to seal the box. Tapes and stickers can help in brand promotion, marketing of new products, or communicating your message. It is a low commitment and affordable option which you can also order in a small amount. Instead of printing the box, you can choose to print a tape or sticker. It can completely change the look of the box. Moreover, it will also provide extra protection to the product.
Often brands choose sleeve packaging to provide a more valuable experience to the customers. Using a sleeve is a way more affordable option. You might have seen these sleeves for soaps or socks, but you can also make them a part of bath bomb containers. Use a standard box to store the bath bombs and then cover them with a customized sleeve. It will look not only trendy but also appeal to customers. If you ever want to change the look of the packaging, changing the design of the sleeve is an easier option.
Product packaging should never be on the last of your to-do list. Keep in mind that you can incorporate different design elements at once in Lip Liner Boxes but don’t make it look cluttered. It is a marketing tool which you should not miss at all costs. Start designing now and bring these ideas to life to attract the maximum attraction.