The last year has brought many abnormalities to our lives. The restrictions of going out for shopping to have impacted how we shop. As COVID-19 doesn’t seem to stop, e-commerce is gaining popularity among brands and becoming a new normal for the customers. As the trend of online shopping is becoming high, the competition among brands is also getting tough. The product display in the stores is not a concern nowadays. But it doesn’t mean that you don’t need to pay attention to the product packaging. It is the age of e-commerce and brands have to put a lot of effort to stand out in the crowd.
Design trends for Soap Packaging Boxes
As we have already mentioned, all the brands are making a switch to online selling so do the soap brands. When the whole world was shut down, customers had only one option which is to buy things online and they are still going for it. Brands need to work on the product quality as well as on the packaging design to win over customers. In 2020, the top trend was to be minimalist, and we are pretty sure that customers love to have a clean and simple Soap Packaging design also in 2023. By incorporating the design trends into your products, you can provide a premium experience to the customers.
Emphasis on protection
As discussed above, the trend of e-commerce is only going upward, and it is not stopping anytime soon. Customers are relying on online shopping almost for all the things. E-commerce is the only way that retail stores can survive this pandemic. When it comes to e-commerce packaging, it is all about providing a high-value customer experience. To win the customers, it is essential to have a solution that ensures the safe delivery of the products. Not only durability, but an exceptional unboxing experience is also a must element. Remember, e-commerce packaging requires different design elements as compared to retail packages. The durable, sturdy, space-saving, and sustainable solution is the way to go in the year 2021.
Bath Bomb Packaging with illustration and patterns
Patterns and illustrations are a great way to reveal more about the product. It adds extra elaboration to the design. Intricate lines, patterns, and design give a better idea of your message. You can choose to be simple or symbolic with the design. The main aim should be to communicate your message or story. Take an artistic approach to deliver what customers expect from you. Evoke certain emotions and feelings to help the viewer resonate with the purpose. You can decorate the Bath Bomb Packaging design with the ingredients you are using in the product. Admit it or not, it will not only look pretty but also communicate the message.
Focus on sustainability
Being sustainable is not a new trend, but it seems to be growing, and brands are adopting it without any question. As the sustainability trend is progressing, there is the adoption of new techniques and technologies. Customers are already adopting sustainable practices and expect the same from their favorite brands. To fulfill the demands of loyal and Eco-conscious customers, you can follow the mentioned tips. Eliminate the unused space in the boxes. Only use the material which is necessary for a well-designed solution. It will result in waste reduction and also reduces the carbon footprints on the environment. Work on the reduction of plastic use. Focus on up-cycling and the use of the compo-stable solution. More and more brands are trying their best to provide a sustainable solution for the sake of the environment.
Be a storyteller
In 2021, people are passing their time in boredom and always in search of something engaging. You can initiate interest by opting for soap boxes that are engaging and communicate a story to the customers. When customers are staying at home, give them something fresh and exciting. Storytelling is the way to involve customers; it will be more prominent this year. As a soap brand, you need to go for a design that showcases and tells your brand story. Text is not the only way to tell your tale or to communicate. You can go for illustration, graphics, characters showcasing to show who you are and what you do. It will help to arouse positive emotions in this dull time.
Vintage experience with Lip Liner Packaging
Going back to your childhood place or spending time with family members is the way to evoke nostalgia. Vintage-inspired designs are the packaging trend for decades, and people take it well. But in this New Year, things will be quite different. Instead of vintage designs, you need to focus on providing an unboxing experience that brings nostalgia. Choose a design that is not only limited to specific age groups, but different eras can relate to it. The idea will appeal not only to the millennial but to all generations. Go beyond designing vintage logos and patterns, but aim to provide a full experience. From the structural design to the typography, work on every element.
Building brand loyalty and providing an exceptional experience with Lip Liner Packaging is the way to conquer customer’s hearts. Following trends will help you to be unique and build a connection with today’s customers. When you provide a high-end solution, it will give a sense of value, authenticity, and reliability.