In the competitive cosmetic market, what do you have in mind while launching your new mascara brand or product? Your main focus is the product’s quality, and it should be. But product packaging is the last thing that comes to your mind while planning your marketing strategy. After all, it is just a box and what’s inside matters the most, right?? If you have the same thoughts for mascara boxes packaging, you are wrong on so many levels.
Cosmetic packaging has changed a lot over the last few years. Brands usually design the boxes to get brand attention, top positioning, and customer loyalty for a lifetime. But to achieve all the goals, you need to under how customers perceive your brand, and what they think of the changes you have made in the packaging design.
Packaging design plays an important role in customer perception. It would be your loss if your presentation doesn’t match their expectations. It will negatively affect your product sales and profit. But how can one know that how customers judge certain designs and what brands should do to avoid customer’s disappointment? So, brands must take the insight of their ideal audience while designing their wholesale mascara boxes.
Here are some points to take into consideration for your packaging boxes
Why the box size matters
In this age, when every customer concern about waste and population, it is time to reconsider the size of your packaging boxes. Small boxes always work for cosmetics. Mascara usually comes in the shape of tubes and long glass containers. While deciding the box size, it is important to take the customer’s needs into account. Most brands stick to one size fits all formula to save some dollars. But it will cost brands in the long run. Using perfect sized boxes for your mascara will cut the cost of extra packaging material and you will not have to face the damage.
There are many side effects of using not properly sized boxes. If you enclose a smaller product in a large size box, there is a higher chance of damage and it will only disappoint customers. Many people don’t read labels to know the product size, they just build their perception depending on packaging size. You should develop a model that results in the right perception.
Over-size packaging not only results in increased waste but over-consumption, increased weight and high shipping prices are also main concerns. Therefore, brands should show concerns about the size of the packaging and should opt for better options. Take your product’s dimension into consideration while choosing the box.
Honest appearance
In a recent study, most of the customer’s complaint about misleading packaging design. It may be an unclear label, unfit box size or wrong printed information, all the factors only lead to unreal customer perception. When their perception doesn’t meet with the actual product, the downfall of a brand starts. Let’s take the example of lip balm cardboard packaging. If you choose the right size, proper printing and write information, you can easily avoid the big disasters.
The easiest way to match your customer’s expectations about your product, the only way is, to be honest with your packaging design. It will show that you care about your customers and want to earn them as lifetime buyers. Print all the information that your customers want to know whether in the form of text, shapes, or symbol. In this way, you will build a level of trust in the customer’s interaction.
Once you have gained customer’s trust, you can show customers how you are making efforts to overcome the packaging challenges. Honesty will help you to stand out and it can be a strong part of your branding strategy. It’s up to you what to decide for your brand and how you will match your customer perception.
Sustainable solutions
Now a day, when customer’s think about the product packaging, the first thing which comes to the mind is being sustainable. As a cosmetic brand, you should need to make a more sustainable and Eco-friendly choice. Wasteful packaging is the biggest concern of people, and they cannot tolerate brands that are not trying to produce sustainable packaging boxes. A small mistake can cost you big.
If you are not an environment-friendly brand, it is time to make a few changes in the packaging. First, you need to choose better material for your mascara packaging boxes. There are many choices available when it comes to sustainable material. White Kraft is 100% eco-friendly and is also easy on your pockets. Choose the printing techniques which leave fewer carbon footprints on the environment.
Another way to be sustainable about the mascara packaging boxes is to cut your cost. It is better to test a model of the boxes before its final launch in the market. Being minimal is also the best way to cut the extra packaging cost. The more you opt for simplicity, the more you will be able to match the customer’s perception of your product.
Brands should think about how customers will perceive the product through the packaging design. If printed lip balm boxes and mascara packaging will be accurate, it will help you to match customer’s expectations about the product. Brands should try to match consumer perception by balancing out their production cost, design appeal, and shelf impact issues.