The packaging needs to be functional to protect the inside content. It is one of the main functions of a custom box apart from holding the product. A smart packaging solution is the true representation of your brand and a way to increase the visual appeal of the product. When you design the boxes by keeping the form and function in mind, it will help improve the sales and reach out to customers in an intact condition. Before starting the process, there are many things to take into consideration. From selecting the box size to the finishing option, everything needs attention to the details.
7 Steps to design soap boxes for functionality
When we talk about the practical side, many things count in. The form, shape, size, material, graphics, and placement matter for a well-crafted design. Each element has a role to play in making the product successful. While making the purchase decision, the packaging is the first thing to which customers interact. So, it is essential that the Soap Boxes not only appeal to the targeted audience but also come in handy. Here is the seven-step guide for a practical packaging design.
Protecting the inside content
While purchasing a product, customers always expect an exceptional and valuable experience. If you have ever chosen the perfect box over a dented one, you may know what I am talking about. While choosing the box shape and material, it is essential to consider the different situations and happenings which can destroy your product. The first step towards a practical design is to choose a durable and sturdy solution. Soap is a delicate item that can get destroyed through temperature or environmental factors. Can the material react to the product? Is the packaging durable enough to withstand different conditions? Is it sturdy enough to secure the product?
Make it easy to store and move
In this pandemic, many soap brands are opting for online delivery for customer convenience. The boxes you are using to ship the products should be easy to use, store, and transport. There are a lot of things to take into account to make the shipping process secure. When dealing with fragile items, it is essential to choose the right box size to enclose the product seamlessly. Oversized containers are prone to damage and can destroy the product. If your product needs extra protection, you can use cardboard inserts. Moreover, it is also crucial to take proper care of the labeling and information printed on the boxes.
Design bath bomb boxes for ease of use
Smart packaging solution makes it easy for the customers to access the product. To increase the sale of your products, consider using containers that are easy to use, lids with snap-lock, reusable boxes, and packaging which requires minimal effort. Consider yourself in the customer’s boots while designing the Bath Bomb Boxes. Understand how customers will use the product, when and where they will consume it, and how much protection it needs. Market research is an effective way to know the needs and wants of the targeted customers. Another essential thing to add is the reseal feature to the boxes as it will increase the product life.
Choose to be sustainable
Try to use a material that is 100% recyclable to reduce the harmful impact on the environment. It will show the customers that your brand is making an effort to make a difference. Being sustainable can help you to appeal to the masses and boost sales. Kraft is a fully recyclable and reusable material, which makes it the top choice of brands for soap packaging solutions. Customers are aware of the harmful carbon footprints and try to avoid the brands that use excessive material. No matter which material you use, consider its re-cyclability and re-usability for a healthy environmental impact.
Think about the shelf impact
The way you place or present products on the shelves can make a big difference to the sales. It is essential to test and explore different design options for the shelf impact. An appealing and eye-catching design helps you stand out on the shelves. How you stack the product on the shelves also affects how the customer perceives the product. Avoid the artwork or patterns which make your product blend in with comparable products. You can consider choosing a unique style or shape for the custom boxes. One practical example of a unique style is to opt for a tetra pact or the can for water.
Design it for extensibility
While designing the packaging, keep in mind the upcoming future updates or changes or coming products. When you add a new color or flavor to the product, the design should be extensible to incorporate the updates without impacting the overall design. Considering minor alterations will save you time and money. When you present different product lines with the same design, it is best to go for minor changes like color-coding or apply unique graphics. It will help to maintain consistency across all product lines.
Show off your product with lip liner boxes
Whenever it is possible, try to give a sneak peek of the product. It provides customers with a view of the product and how it looks in reality. Adding a plastic window cutout on the front is an effective way to boost customer confidence in the purchase. Clear windows, transparent boxes, and open sections are some ways to honest about the product. It can go a long way to build relationships with customers. When it is not possible to show the product content, try to be as honest as possible to win customer trust.
It should be your brand commitment to delivering form and function with Lip Liner Boxes to improve customer experience. You can ensure a practical and unique solution by considering all the design elements. Take your time to find out what it takes to create the perfect packaging for your product and brand.