At last, the controversial year 2020 has ended, and we have entered into a new decade with a lot of hopes. The coming year has come with food for thought for the new packaging era. The cosmetic industry is looking at some of the very interesting trends to follow. The year 2020 has some everlasting trends, which we will continue to see in this year, but there are also some new packaging opportunities to avail. Product packaging is your brand ambassador and a free marketing channel. So, you have to make sure that it is ready for 2021. You may have designed an exceptional product for the inside, but it is the outside that does the selling. So, it is essential to keep it up to date.
Lipstick boxes design trends to follow this year
Every year, we see the different trends in the cosmetic industry. COVID-19 has a high impact on all businesses, and it is not easy to start again. But you can use packaging as a tool to sell your product, build brand loyalty, and restore your business. When every brand is trying to revive its position in the market, you have to face a lot of competition, even for selling a small lipstick. Working on the design of Lipstick Boxes and incorporating the latest trends can help you to stand out in the crowd and beat the competition. In short, there is a lot to consider for a winning situation. Let’s dive into the latest design trends for 2021.
E-commerce
As we already know, there is a sudden rise in online shopping for all categories. As a result, you have to bring up your e-commerce game to survive in the industry. In the e-commerce sector, lipstick packaging can play a vital role in your business. You have to find a solution that is not only functional and practical but also personalized. Work on improving the unboxing experience for customers to gain their loyalty. By providing the best possible experience, you are impacting customers for repeat purchases.
Sustainable solution
One of the top trends of the last decade has again made its place in the 2021 trends list. The Eco-conscious customers have pushed many brands to adopt sustainable practices. If you are still avoiding recyclable packaging, it is time to make a switch now. As we have entered into a New Year, recyclable custom boxes will remain the hot issue for the customers who are not ready to compromise over it. It is your responsibility to look for alternatives that are not only cost-efficient but also good for the environment.
Interactive cosmetic boxes
The subject of interactive Cosmetic Boxes is still on the way. Many brands have attempted to make the boxes user friendly by incorporating QR codes and smart chips. The box is not only a container to hold the product but consider as a powerful marketing tool. Now, the industry has seen progress in to form of augmented reality (AR). Brands are inviting customers for digital interaction with the packaging. It is all about using modern smart technologies to engage customers with your brand.
Personalization
At this time of the pandemic, when everyone is disconnected from their friends and loved ones, you can show your love and care to the customers by making them feel special. E-commerce has played a significant role in keeping people connected. Consider different strategies liking printing the customer’s name on the boxes, adding a hand-written note in the lipstick packaging, and choosing design elements according to the customer’s interest to build a personal connection with the targeted audience.
Clear typography
The rise of the coronavirus has ended all the gathering and store owners also don’t allow many people at a time. One has to do quick shopping due to the less time available. Lipstick packaging design needs to clear and minimal to help customers in instant recognition. Clean and bold typography is the latest trend to follow in 2021. It will be easy for customers to read from afar when you use natural colors and minimal design with the typography. It is time to choose a new and clear font.
Strong Illustrations and patterns
The use of strong illustrations and patterns can turn a simple box into an entire artwork. Most of the time, designers use these elements to grab the attention of viewers instantly. It will help to express something visually. You can show a celebrity endorsement through an illustration. When it comes to engaging customers and building a strong brand personality, figures are a great way to take people on a journey. Pattern recognition is strong, and you can use the same branding pattern in the box design to build consistency.
Protective solution for lip liner boxes
It is the vital function of custom containers, and it will always remain the top trend in the industry. The demand for a protective solution is always there, but we have witnessed an increase in this demand due to the rise in e-commerce. Consider the elements which are durable and sturdy. Moreover, you can use cardboard inserts or bubble wraps, or shrink-wrap to secure the product. Whether you are in the retail or subscription business, enhance the customer experience with a protective solution.
Take the time to get the packaging design of the Lip Liner Boxes right to increase sales and build customer loyalty in this New Year. So, make use of the latest trends outlined in this article to see the desired result. If you are brainstorming ideas on how to incorporate the trends into your next design, consider reaching out to packaging experts to grab the attention of your potential customers.