Till now, we have discussed a lot about the artistic side of cosmetic packaging design. It is not only about the design or the appearance of the product. There is a lot more to consider on the practical side. You cannot rely only on the pretty look to gain customer loyalty. You also have the keep in mind the practical and functional side of the boxes. After all, it plays a crucial role in the whole experience. So, you have to make sure that the box you design not only appeals to the ideal customers but also serve its basic function. From the type of the box to the material you use, everything counts in for an exceptional experience.
The practical details of cream packaging boxes
The practical design deals with the size, shape, and style of the boxes instead of labeling and visual appeal. The packaging design of cream boxes needs to be aesthetic as well as practical for a complete design. You need to consider the Cream Packaging as a container to hold the product, showcase it protect it, preserve it, and more. When it comes to practicality, the top things to consider are flexibility, capability, and stacking. The more practical the packaging, the more sales it gets. It is the most overlooked factor in the design. Most cosmetic brands don’t consider that a practical design can solve a lot of problems alone.
The physical design of the box
The physical design of the box matters a lot especially when you are shipping products directly to the customers. First of all, what you are shipping also matters? When you are sending a cream container, you have to put a lot of thought into it. Creams are fragile items and need proper protection. You need to choose a thicker material, a different type of style, and inner packaging material. For a delicate item, you have to provide more padding and cushioning to ensure that customers receive the product in a first-class condition. One more thing to consider is the size and dimensions of the product. It helps you to choose the perfect size and shape of the box. When you pay attention to the details, customers will appreciate your effort.
Think about the internal design of the custom packaging
When it comes to keeping things safe and sound, you want a packaging solution that protects and secure the inside content. When you use a top-fold container for cosmetic products, you need to use the inserts to ensure complete protection. Apart from the size, style, and weight of the boxes, another thing to consider is how your package the product. Sometimes you have to ship an oddly-sized item and that’s why it is essential to pay attention to the packaging. Commonly known as the refill, the stuff you used inside the box to provide extra protection. The most common material for Custom Packaging is Kraft paper, packing peanuts, bubble wrap, and shrink films. If your brand goal is to be Eco-friendly, use recyclable and reusable material to leave a good impression on customers.
Storage and distribution capabilities
Would you believe that the box design also matters during the storage and distribution process? It is not a wise decision to choose big size boxes for cosmetic products. It will make you store over-sized containers, which will only result in the waste of space. Logistics and cost also matter when your brand has an extensive product line and you sell products of different sizes. One thing to consider is that the more you go for a customized packaging solution, the more you have to pay. To narrow down the process, we recommend working with a third party for logistics. When you aim to provide an exceptional experience, an additional cost is always worth it.
Provide exceptional unboxing experience
At this point, if you are wondering that it is crucial to design excellent packaging, you must take a look at the popularity of the unboxing videos. You will find your answer by looking at the trend of unboxing videos on social media. It is an opportunity that you can avail yourself of to connect with the targeted audience and grow your brand. Your main goal should be selling a stand out product and experience to the customers. It will give them a reason to post their experience on social media. The experience you provide is what separates your brand from the crowd. It is the way to keep customers coming back to you again and again.
Intangible factors of lip liner packaging
Apart from the physical design, the intangibles factors also matter a lot for the practicality. You want the box and its design to look good when presented on the shelves. To make it happen, you have to make sure that you fill all the requirements right and take all the measurements correctly. That’s why a prototype is an ideal option to go for. One thing to note that the design fie and the box size might change during the process. Don’t settle on the first copy of the requirements. When it comes to cream labeling, you should consider adding nutritional information, ingredients, expiration dates, uses, and any precautions. Check the prototype for any errors, typos, and false information.
When it comes to designing cosmetic or Lip Liner Packaging, it is a large and demanding field. Always look for a solution which not only works for the aesthetic appeal but also for the functionality. It is your tool to convince customers about the purchase and influence them to come again. If you have started designing for the first time, we recommend doing your research first and finding a professional to make things happen.