As an e-commerce brand or a new startup, you don’t have too much money, and many crucial areas require a good investment. With other essential areas to fund, many brands argue on investing in customer packaging is not worth our money. It makes sense for them to invest in standard boxes in bulk rather than the customized ones. Admit or not, a customized solution can get you results in sales and marketing areas. As the trend of e-commerce is growing, the way you deliver the products is crucial. Investing in packing and shipping can help you stand out among competitors, attract new customers, and build brand awareness.
What benefit will you get with Soap Packaging?
Whether you are brick-and-mortar stores, or operates in e-commerce, or working on both, custom Soap Packaging can help you accomplish several milestones for your business in no time. 50% of the customers say that a branded solution makes them recommend the brands in their social circle, and 70% said that when it comes to personalized boxes, they always get excited. So, using custom boxes for selling your product is always a WIN-WIN situation. Now, you have gotten a better idea of how crucial product packaging can be for your brand. Here are some amazing benefits which you will get with customized boxes.
A way to boost your sales
When you sell your product in the competitive soap market, there is little or no chance for new brands to get sales early. But you can’t sit idle and wait for some magic to happen. You have to do something, and what can be better other than investing in custom boxes. When your product has a higher visual appeal, it automatically initiates customer interest in your product. And with first good experience, they would likely to purchase from you again. On the other side, when you present your product in a dull package, it will only lead to low sales. Even if you are selling a high-quality product, a badly designed solution can also ruin its image.
Build brand awareness among customers
When you invest in customized boxes, it means you are giving your brand a chance to grow and reach a wider audience. Brands usually invest a big amount of money in marketing strategies and channels, but there is no guarantee of success. Investing in custom packaging is a proven way to get more exposure and visibility. One way to do this is to make branding part of the design. Incorporate your brand elements to give customers a better idea of the name behind the awesome product. Customize the boxes to carefully reflect your brand personality. It can put your brand on the front foot in the customer’s locater.
Increase perceived value with Lip Balm Packaging
Present a high-end and luxurious product in not so appealing package is not justifiable. The Lip Balm Packaging is your chance to make a lasting impression on customers and convincing them to get the product. A high-end solution always increases the product’s perceived value and makes customers believe that they have invested their money at the right place. Designing a high-end solution is not as expensive as it seems; with a little modification, you can provide an ultimate experience. Today is the age of minimalism; one color box with an imprinted brand’s log is the way to go.
Add a personalized touch with special inserts
Personalized boxes are the way to tell your customers that you care about them and their experience. Everyone wants to feel loved and cared for. A handwritten note or a small Thank card can go a long way in winning customer loyalty for a lifetime. It is a rule of business to give customers something extra to retain them. Try to make their purchased product feel like a gift. We know it can be an extra cost, but it is worth your money. Nobody wants to receive their products in plain brown boxes, personalization appeals to everyone. By spending a little more, you can make your customers feel special.
Save cost and make money
Customized packaging solution not only helps in saving money but in making money as well. First of all, you can choose the right size, which keeps you from wasting money on unnecessary material and void fillers. You can also avoid waste by not using the boxes, which are too big, and not opting for the extra material for product protection. By customizing the size, you can save money in the long run. Small and lightweight boxes help to reduce the shipping cost to a great extent. Eco-friendly material results in recycling and reusing, which is a proven way to save a big amount of money. Moreover, when people find appealing and attractive products, they buy from you again, which means more sales and repeat business.
Enhance customer experience with Beard Oil Packaging
Custom boxes can help in enhancing the customer purchase experience, which plain brown boxes can’t do. Make sure that customers receive a lasting first impression by looking at your product on the shelves. It will keep them coming back to you in the future. In today’s world of the internet and social media, how you present your product online is becoming crucial. Millions of people watch unboxing videos before finalizing the purchase decision. It is also a way to market your brand and products. Social media allows you to reach a wider audience without investing in anything. Isn’t it great receiving word-of-mouth exposure?
So, are the custom boxes worth your money? YES, it is, without any doubt. You already know that how vital branding is for your business, and custom packaging is a crucial part of it. To achieve success with a small investment, make Beard Oil Packaging part of the brand. If you can’t afford to print, there are many other ways to customize the package according to the customer’s needs. You can gain a lot from it. It is not only amplest for the customers but your brand image as well.