Do you know if you are selling or shipping your products in a custom box, you are ahead of the 50% brands in your niche? Yes, it is true. People nowadays love to receive their products in personalized packages. More than 70% of the customers admit that they are most likely to purchase a product packed in a customized package rather than a regular box. A personalized solution makes a product look high-quality. You have decided to use a cardboard box to package and ship your product. But do you think it is enough? In this age of social media and unboxing trends, customization is a must.
You can’t display your products in a basic box and expect customers to purchase your product. They want a complete shopping experience, and packaging is a crucial part of it. Think as customers and consider what makes you buy from a brand. Almost all the customers consider the box design before making the final purchase decision. 60% of the shopper said they tried a new product only because the design caught their eyes. So, it is essential to come with a unique design for Soap Boxes, a solution that is not visually appealing but practical. You can turn a complete package into a powerful marketing weapon.
The first and essential thing to consider is product protection. The box must be able to protect the inside content through different conditions. If you are an e-commerce brand, make sure the custom box design ensures safe delivery to the customer’s place. You need to choose a material that is not only durable and sturdy but also tamper-proof. Nobody will appreciate a visually appealing box if their product arrives at them in broken pieces. It is your responsibility to make sure that customers receive their parcels in a first-class condition.
The structural engineering of the box can play a significant role in improving the bottom line of your business. While choosing the structural element of the soap packaging, you need to consider a lot of things. From the shelf impact to the storage space, each thing counts in for the efficiency of the box. Don’t choose an odd shape or style for the boxes which makes it difficult for the retailer to stack the package on the shelves. Also, consider the shipping and transportation cost. The more heavily and bigger your box will be, the more it will add to the shipping cost.
The labels must provide all the information which a customer needs to buy the product. While picking up the product, customers want to know what is inside the box and what its content is. If you have enough space on the packaging, make sure to provide all the necessary information. Instructions on how to use the product, ingredients, all the dates, and precautions are vital to adding in the design of Bath Bomb Boxes. Not only the product info, but you must also add all the necessary details about your company.
We know that protection is the essential element of the designing process, but it doesn’t mean that you can skip the aesthetic appeal. Working on how the box looks is a great way to pump up the brand identification. It will also help to leave a lasting first impression on the shoppers. The packaging design is the space where you can show your creativity and can make your brand memorable. To make full use of the tool, the use of your brand logo is essential. Use color, shapes, and elements which represent your brand.
To make customers feel the quality of the design and box, put your thought and time into choosing the right material. Setting for a low-quality solution may be a cheap alternative, but it will not make your product look the finest in the crowd. If you want to impress your customers on the first try, think about whether the packaging mirrors the quality of your product or not. The same is true for graphics, but it depends on your budget. If you can afford it, you can choose high-end graphics and high-resolution printing techniques.
If you are not sure whether the design will work best for your product or not, seek the help of someone who can look over the design and give you honest suggestions. The best way is to hire someone who is an expert in this field. You can find many box templates or die-lines online. It is also easy to find designers at any price that can help to turn your dream design into a real box. If you have a tight budget and can’t afford a packaging company, there are many freelancer sites to help you out.
Last but an essential step to make sure that you have done your best is to test the final result. It will help you to find many unseen errors in the design. Many cosmetic brands made the mistake of skipping this step, which cost them big in the long run. You can test the first 100 runs of the custom boxes. It will keep you from your biggest failures. Testing allows you to check the packaging durability, quality of the box, and customer reaction.
From small businesses to big brands, everyone needs to put a lot of thought into the design of cosmetic and Lip Liner Boxes. You may need to experiment with several designs before finalizing the one. The best thing to do is to let your message shine and be consistent with your branding across all the product lines. While designing the package for your products, make sure the design reflects what is essential for your brand and the customers.