The year 2020 is finishing on a high note. People are making their way back to the business, and children are back to school. Everything is still not back to normal, but people are trying to live a normal life in this pandemic of COVID-19. Like other businesses, cosmetic brands are also planning to drive maximum business on the busiest event on the calendar. Among all the beauty items, lipstick is one of the products which have the highest demand on special occasions. So, if you are aiming to achieve the goal of the highest sales, you have to think about designing Lipstick Boxes inspired by Christmas.
When you design according to the current season, customers are most likely to purchase it. Here are some top packaging tips to design the lipstick containers for this Christmas season 2020.
Being eco-friendly is essential
The Christmas season is one of the most celebrated events in the world. While enjoying a special occasion, people overconsume, and it ultimately results in a lot of waste. As a brand, you can play your part in saving the environment from unnecessary waste by choosing a sustainable solution for lipstick packaging boxes. Many customers choose to purchase from a green brand, and that’s why you must highlight that you are an eco-friendly brand with your packaging solution. You can use corrugated and Kraft boxes to have a rustic look. Both are sustainable choices and also reusable due to their durability.
Custom printing is the way to go
When it comes to lipstick packaging for the Christmas season, you can spice up the design with custom printing. Choose a custom printed package for the packaging of your cosmetic items. Whether it is the outer box or the inserts, or the tissue papers, adding a design that has a touch of the season can make your product special and unique. If you are aiming for a minimal design, change the colors of the logo to match the color of Christmas. Sealing the boxes with customized stickers and using custom printed labels is also an option. When it comes to custom printing, there are endless options available.
Play with some colors
Maybe you are using the same color palette for several years, and it is the true presentation of your brand, but the Christmas holiday season is the best time to update your lipstick packaging. Play with the seasonal colors and see how customers respond to that change. We are not saying to change every color; you only need to give a touch of red and green. If you don’t agree with what we are saying, you can choose ribbons, stickers, and tissue papers to add a festive touch to balance things. It not only makes your boxes unique and prominent but also helps to boost sales and profit.
Adding a personal touch will increase the visual appeal
There is no better time to show love and care for your customers other than Christmas. Whether you are selling your products in retail on in the online stores, adding a personal touch to the customer experience will increase your brand worth among your circle. Adding a personalized greeting card will show customers that you care about them, and they are an essential part of their business. You can customize the cards with customer’s names or handwritten notes, or you can also leave it blank to allow for customers to customize on their own. It is an effective way to engage our customers on a personal level with lipstick packaging boxes.
Make your boxes reusable
We all know that how customers are demanding a packaging solution that is recyclable, reusable, and reducible. Customers reuse the boxes with a unique design and print. Reusable boxes are the most effective way to reduce consumption and waste. It not only adds visual appeal but also helps to draw eco-conscious customers. When it comes to eco-friendly packaging, the options are limitless. Many cosmetic brands are famous for their sustainable approach. Not only the box, but you should also try to make the inner packaging material recyclable. Moreover, encourage your customers to reuse the boxes creatively and share their ideas with you.
Engage your customers
Don’t forget that customized packaging is the best medium to connect and engage your customers on a personal level. You can use it for brand awareness and promotion. The best way is to start a social media campaign to spread awareness about your season boxes and influence customers to make the purchase. It is an efficient way to stand out in high retail competition. So, it is time to work on the design and start a campaign for holiday boxes. Admit it or not, this strategy always proves to be successful for the big and small brands. Customers always wait for the annual season packaging from their favorite brands.
No matter what the season is, the lipstick and Lip Balm Boxes design should be according to the customer preferences. Customer-oriented packaging will help to drive more business.