We cannot say there is a perfect packaging solution. It mostly depends on your product requirements, customer needs, and brand differentiation. By considering all the requirements and understanding different options, you can make the right combination of elements that work best for your budget and restraints. Whether you are a retail brand or work in […]
Packaging design can be confusing sometimes. When there are so many things to take into account, but sometimes it can be impossible to consider each element. The good news is that it is not essential to take the start from zero; you can get a hint from the competitor’s designs. Take a look at the […]
It is 2021, and you cannot ship your products in unidentified plain boxes. The days are gone when you can rely on a brown package. Today is the age of custom packaging. Admit it or not, the first impression matters a lot, and you will not have a second chance to make it. We know […]
Product packaging has a significant role to play in product branding and marketing. From communicating your brand message to making a lasting impression, a good design has the potential to make customers choose you. It is critical to draw customers with thousands of brands waiting for attention on the shelves. Custom packaging can be a […]
The richest man of the world said, “Branding is what people say about your brand when you are not around.” You need to consider what people feel about you when you are not in the room. Most people associate the concept of the brand with the company, but branding is not only limited to the […]
The packaging needs to be functional to protect the inside content. It is one of the main functions of a custom box apart from holding the product. A smart packaging solution is the true representation of your brand and a way to increase the visual appeal of the product. When you design the boxes by […]
Till now, we have discussed a lot about the artistic side of cosmetic packaging design. It is not only about the design or the appearance of the product. There is a lot more to consider on the practical side. You cannot rely only on the pretty look to gain customer loyalty. You also have the […]
Don’t judge a book by its cover! You must have heard this phrase many times in life. This adage is a piece of good advice. It is no doubt that we should not judge anyone, but when it comes to product packaging, the outside and inside equally matters to judge the quality of the product. […]
At last, the controversial year 2020 has ended, and we have entered into a new decade with a lot of hopes. The coming year has come with food for thought for the new packaging era. The cosmetic industry is looking at some of the very interesting trends to follow. The year 2020 has some everlasting […]
Custom packaging is a crucial part of the business. It helps you to set your brand apart and also provides an excellent experience to the customers. When done in the right way, it can make you win over customers and turn them into raving fans. It might seem an easy job to do, but you […]
The global cosmetic industry is growing at a fast pace as each year thousands of brands try their luck in the market. But many of them failed to make their mark. The main reason behind the failure is the poorly designed packaging. In 2021, there is a shift towards customized, smaller, and portable packaging. Minimalist […]
From the rise of ocean garbage to the ozone depletion, we are getting clear messages day by day. It is time to change our ways to save the surrounding. Cosmetic brands that use a lot of plastic or non-recyclable material in their packaging are in danger of looking out. Customers are becoming aware day by […]
