Custom packaging has a significant impact on the cosmetic business. For many brands, keeping customers on board can be challenging. Almost 50% of the brands shut down in their first year. Having a high-quality product is not enough; you need a customized solution to draw customers. Anything custom made is better than a standard solution, […]
Product packaging has a significant role to play in product branding and marketing. From communicating your brand message to making a lasting impression, a good design has the potential to make customers choose you. It is critical to draw customers with thousands of brands waiting for attention on the shelves. Custom packaging can be a […]
Do you still think that a high-quality product is enough to compete in the crowded cosmetic market? If the answer is yes, you are traveling in the wrong way. Well, in this digital and modern world, packaging holds great importance not only for customers but also for the business. Think of the custom packaging as […]
Till now, we have discussed a lot about the artistic side of cosmetic packaging design. It is not only about the design or the appearance of the product. There is a lot more to consider on the practical side. You cannot rely only on the pretty look to gain customer loyalty. You also have the […]
At last, the controversial year 2020 has ended, and we have entered into a new decade with a lot of hopes. The coming year has come with food for thought for the new packaging era. The cosmetic industry is looking at some of the very interesting trends to follow. The year 2020 has some everlasting […]
Custom packaging is a crucial part of the business. It helps you to set your brand apart and also provides an excellent experience to the customers. When done in the right way, it can make you win over customers and turn them into raving fans. It might seem an easy job to do, but you […]
Admit or not, packaging plays a significant role in making a product or brand successful. It is the first interaction of customers with the brand, and you should not miss this opportunity to leave a lasting impression on them. It not only needs to be an exciting experience for the customers, but it should also […]
The global cosmetic industry is growing at a fast pace as each year thousands of brands try their luck in the market. But many of them failed to make their mark. The main reason behind the failure is the poorly designed packaging. In 2021, there is a shift towards customized, smaller, and portable packaging. Minimalist […]
A small personal touch can go a long way in brand building, and it will also influence how customers perceive the brand. Adding a personal touch to online shopping is not as easy as in a retail store, but attention to a few details can make things happen for you. Whether it is a hand-written […]
From the rise of ocean garbage to the ozone depletion, we are getting clear messages day by day. It is time to change our ways to save the surrounding. Cosmetic brands that use a lot of plastic or non-recyclable material in their packaging are in danger of looking out. Customers are becoming aware day by […]
The soap market has seen a sudden growth in recent years. More and more brands are inclining towards soap making as the business has some serious potential, and you can start the production on a small lever even in your home. When it comes to Soap Boxes, you may have seen loud, simple, funky, and […]
We have already discussed many times that the cosmetic industry has seen immense growth in recent years, and it will only go up in the coming years. It is of no surprise as new brands are entering into the beauty industry every day and the big brands know how to increase the revenues with high-quality […]
